Kristin Moore, SBN Member of the Month, March 2014

Kristin Moore, SEMA SBN Member of the Month, March 2014Name: Kristin Moore
Company: Workshop Hero
Address: 951 Jones St., Howell, MI 48843

What is your position?
I manage our consumer division, Workshop Hero. I serve as the primary contact for all retail and aftermarket sales channels and manage our various customer markets, conduct product training, coordinate channel marketing, participate as part of the end-user marketing team and handle technical questions from customers.

What does your company do?
Workshop Hero produces a cutting-edge line of rust removal and rust preventative products designed to take the work out of workshop! Workshop Hero’s Metal Rescue Rust Remover Bath and Dry Coat Rust Preventative are clean, safe and easy to use. Both products are water-based, non-toxic, non-hazardous, environmentally safe and use no acids.

Data Management Made Easy with the SDC

Confused about how to get started managing your product data? Even businesses that have no prior experience with product data can be up and running quickly with the SEMA Data Co-op's (SDC) powerful online tools and live Help Desk support. Businesses can learn how to get started and see a live demonstration of the SDC system from Director of Membership Jim Graven by attending the SEMA webinar taking place April 3, 2014. The session will explain how businesses like yours can benefit from the SDC, which is already helping more than 600 suppliers and re-sellers manage their parts data, improve efficiencies and increase sales.

New Report Examines Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.

SEMA Data Co-op Announces Membership Milestone

The SEMA Data Co-op is now helping more than 600 automotive specialty equipment Suppliers and re-sellers around the world standardize and manage their parts data to improve efficiency and increase sales, a 300 percent increase from August last year. The Specialty Equipment Manufacturers Association (SEMA) is the trade organization representing the $31 billion automotive aftermarket industry.

Getting Involved With SBN: From MRP to Select Committee

By Christina Kwan

Heading into the 2013 SEMA Show, the SEMA Businesswomen’s Network (SBN) re-evaluated its core mission statement, and it now reflects the group’s proactive and ongoing advocacy for women in the aftermarket industry. SBN’s mission is to provide networking, education and recognition opportunities for professional women in the automotive specialty-equipment industry that will enhance their careers and positively impact the growth of the entire automotive aftermarket.


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