Sales Webinar

Powersports Dealer Training Preview

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Thursday, August 26, 2010; Presented by: Gart Sutton, Mike Brunken, Tony Gonzalez, Steve Dodds

Powersports dealers: Don’t miss the chance to receive unique high-level training from industry experts at the 2010 SEMA Show. Well-known powersports author and educator Gart Sutton, president of Gart Sutton & Associates Inc. (GSA), and his staff of highly skilled experts provide on-site dealer consulting and training services and develop training solutions for all of the major powersports manufacturers.

The webinar panelists will discuss the eight powersports dealer-specific education workshops to be conducted November 1-2 at the Renaissance Hotel in Las Vegas, including essential P&A, F&I, sales, service and dealership management topics. The workshops also include two industry keynote speaker lunches and an additional state-of-the-industry powersports panel discussion that dealers simply can’t afford to miss. The workshops are open to all powersports dealers.

Featured speakers for both the webinar and the workshops include 30-year powersports veteran Steve Jones, who develops training programs for many of the major OEMs and conducts in-dealership consulting and training; 20-group moderator, trainer and GSA on-site consultant Mike Brunken, who was one of the lead instructors of the Service Management Development Program; management development teacher Tony Gonzalez, who moderates the lion's share of 20 Clubs for GSA; and GSA trainer and on-site consultant Steve Dodds, who spent nearly 10 years working in F&I and has helped numerous multi-line and single-line dealers meet and exceed their goals. This webinar download is FREE.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Boost Profitability With Proper Product Data

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Thursday, August 12, 2010; Presented by: Scott O’Toole, RPM Data Services

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure. Scott O’Toole, principal and founder of RPM Data Services, is a 28-year veteran of the performance and OEM industry. In his revealing new SEMA webinar entitled “Boost Profitability With Proper Product Data,” O’Toole will explain in easy-to-understand language how using the standardized product format (PIES) will help your company sell more parts.

Topics include:

  • Essential product information
  • Crucial quality and accuracy
  • Bad information that causes big problems
  • How to populate and share data
  • Benefits of using proper data
O’Toole is a well-known industry author and speaker, and his company is a leader in the field of product data solutions, concentrating on high-performance and racing aftermarket parts distribution.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Servicing the Next Generation of Tire Pressure Monitoring Systems

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Thursday, March 4, 2010; Presented by: Kevin Rohlwing, Senior Vice President of Training, Tire Industry Association

As increasing numbers of vehicles equipped with Tire-Pressure Monitoring Systems come on line, knowledge of proper servicing procedures for both direct and indirect systems is essential for tire installation, repair and maintenance professionals. Understanding when a relearn procedure is necessary, such as after a change in air pressure, a tire rotation or a tire/sensor replacement, is only the first step. Technicians must also understand relearn procedures for both import and domestic vehicles.

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, presented a summary of TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles. He also discussed the difference between a low-tire indicator and a malfunction indicator light as well as the fundamentals of aluminum clamp-in sensor service and maintenance.

A tire-industry veteran with more than 26 years of experience in the field, Rohlwing has trained more than 3,000 certified tire service professionals on the latest developments in the tire industry.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV). 

SEMA Members may get this content for free!

Regular Price:

$19.95

The Essentials of Online Marketing

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Thursday, January 14, 2010; Presented by: Bill Leake, CEO, Apogee Search

The Essentials of Online Marketing Webinar provided participants with must-know information about how to capture market share and increase sales.

As part of the management team at Power Computing, presenter Bill Leake built the first company to sell $1 million worth of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search-engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest-growing companies on the Inc. 500 list.

Leake shared details of successful Internet promotion such as:

  • The four basic types of online marketing
  • What you need to do before you spend money on online marketing
  • What you can do this month to move the ball forward
  • Common online marketing mistakes and pitfalls to avoid

SEMA Members may get this content for free!

Regular Price:

$19.95

If Patton Ran Your Business

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Thursday, December 3, 2009; Presented by: Tom Shay, Profits+Plus

General George S. Patton was an outstanding leader who had unique ideas about how to lead the troops under his command. During this three-part workshop, Tom helped participants determine the strategies and tactics they will utilize as they combat their competitors and make 2010 a winning year.

 

SEMA Members may get this content for free!

Regular Price:

$19.95

Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities

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Thursday, November 19, 2009; Presented by: Jason Bauer, AutoGuide.com; Justin Choi, Cie Studios; Nick Catalfamo, NASIOC.com

Online auto enthusiast communities, also known as “enthusiast forums” or “discussion boards," have been around for awhile. In the past 2 or 3 years traffic to forums has grown exponentially as consumers look for reliable, objective sources of information when shopping for auto products and services.  These communities are rich with consumer-generated content as members interact with each other to share their knowledge, experiences and opinions.  Marketers and vendors are rushing to this promising frontier to build their brands and revenue. But what does it take to succeed, who is doing a good job and what do you need to do to get started? This webinar explores:

  • Traditional advertising vs. interactive online community participation
  • Building your community marketing plan: knowing the benefits, setting your objectives
  • Top 10 tips for successful sales and marketing
  • Doing it right: real life examples
  • Rules of the road: steering clear of community marketing missteps.
  • Supporting your plan: staffing and other resources
  • Growing your returns: moving from basic to advanced community marketing
  • What to expect in the next 3 years

SEMA Members may get this content for free!

Regular Price:

$19.95

The Nordstrom Way to Customer Service [Never Lose Another Customer]

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Wednesday, September 9, 2009, Presented by Robert Spector, Author of The Nordstrom Way

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale can suffer and your company is at risk. We know how to create loyal customers and get them to keep coming back. Your people will leave this seminar with real-world action items they can use right away.

SEMA Members may get this content for free!

Regular Price:

$19.95

25 Do's and Don't Guaranteed to Make Your Show Profitable, Even During Tough Times - Webinar

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Thursday, August 20, 2009, Presented by: Chuck Schwartz, CEM, Chairman, ConvExx

25 do’s and don’ts guaranteed to make your show profitable, even during tough times. We will show you how to budget, prepare and execute.

 

SEMA Members may get this content for free!

Regular Price:

$19.95

SEMA Show Beats the Recession

About this product:

Thursday, June 11, 2009, Presented by Chuck Schwartz, CEM, Chairman, ConvExx

Now is the most important and critical time for your specialty equipment aftermarket business to exhibit at the 2009 SEMA Show.  Take advantage of all the new business opportunities being created today due to the current state of economy.  As a 2009 SEMA Show exhibitor, the investment you are making in exhibiting at the Show will generate more profits in the near future.  This 1-hour presentation should be required for all SEMA Show exhibitors preparing for this year’s Show.

SEMA Members may get this content for free!

Regular Price:

$19.95

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