Sales Webinar

The No B.S. Guide to ROI and Social Media

About this product:

Thursday, October 13, 2011; Presented by: Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this FREE informative webinar, Thursday, Oct. 13, at 10:00 a.m. Pacific. Jason will take you through what returns you can get out of social media marketing ... and there's more there than you think!

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Download files in this product: WMV, MP3, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

TPMS 101 - Identifying and Understanding the Opportunity

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Thursday, September 29, 2011; Presented by: Russ Fuller, Revolution Supply Inc.

TPMS 101 is a fast paced, interesting, and informative webinar that provides industry insights into identifying and maximizing selling opportunities. Uncover simple and practical sales strategies that will allow you to comfortably capitalize on this untapped revenue stream. TPMS 101 will provide attendees with: 

  • History, Trends, and Opportunities
  • Vehicle Inspection Practices
  • Technical Know-How
  • Tools & Resources
  • Sales Strategies 

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 201

About this product:

Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 101

About this product:

Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Join Michael Kellly as he discusses email best practices. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail.

During this session Michael will discuss:

  • Developing your email goals and strategy
  • Tips on how to increase response rates and click-through-rates
  • Email design and functionality
  • How to reduce unsubscribe requests
  • Measuring email campaign performance

Attendees will also receive a complimentary copy of "The Email Marketing Cheat Sheet," a useful reference guide for future campaigns.

Download formats in this product: Windows Media Video (WMV), MPEG-2 Audio Layer III (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

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Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

We’ll cover:

  • Google Local
  • Yahoo! Local
  • Citysearch.com
  • Bing
  • Sponsored Links
  • ROI Measurement
  • Much more…

Jennifer Brunacini has a diverse background in media and advertising. She works with regional and national businesses to develop effective online marketing services and search management strategies that drive sales.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

10 Steps to Making Marketing & Sales Best Friends

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Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

The lack of credibility and the distrust between these two departments is legendary, yet absolutely unnecessary. The solution is rooted in defined process, accountability and education. Join Kevin Joyce, Practice Leader for Demand Generation at MarketSource, for a one-hour presentation on bridging the gap between sales and marketing.

In this webinar you’ll learn how to:

  • Drive more opportunities through fundamental lead management processes
  • Exceed revenue goals without increasing your marketing budget
  • Create a revenue generating, positive feedback loop
  • Drive accountability in marketing and sales for lead management
  • Boost lead quality for a quicker, higher value sale

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

21 Great UNEXPECTED Customer Service Tips

About this product:

Thursday, January 20, 2011; Presented by: Nancy Friedman, The Telephone Doctor

Great customer service must be the hallmark of any successful business---not only to retain customers, but also to attract new ones. How is your staff doing? Have they become complacent? Could they use a refresher course? Gather your staff and participate in "21 Great UNEXPECTED Customer Service Tips." These are unique techniques that will bring the service level of your organization to new heights.

Each tip, technique and skill will be discussed, as well as how to best use it. While some of these tips and techniques may be familiar, Nancy brings a new perspective to each of them.

Nancy’s passion for retail sales and counter training goes above and beyond. As a customer service specialist Nancy has brought programs to Car-X, Tuffy, Carstar, Precision Tune, LA Tire Dealers, Midas, NTDRA and a host of other automotive companies and associations over the years.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Sales Strategy: Create Your Competitive Advantage

About this product:

Thursday, December 9, 2010; Presented by: Chuck Udell, Essential Action Design Group

Chuck Udell, senior partner with the Essential Action Design Group, will present an enlightening session, “Sales Strategy: Creating Your Competitive Advantage” on Thursday, December 9. An industry veteran, Udell is the former president of University of the Aftermarket (of Northwood University), and was responsible for working with a team of key industry leaders to develop Leadership 2010, the University of the Aftermarket’s Executive Development Program. His webinar presentation will include:
  • How to differentiate your company, your products and your services
  • How to determine opportunities to add value to your customer’s business--the internal and external obstacles to this process and how to steer around them.
  • Implementing your competitive position to produce results and customer loyalty
  • How to insure financial return of expectations using best practices and case-based approaches to avoid the “no profit zone”
  • Discuss the “clarity of measurement”
An effective sales strategy is a powerful change tool that creates a competitive advantage, and delivers improved business results.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Getting Your Data House In Order: Application Data Standards

About this product:

Thursday, November 18, 2010; Presented by: Gigi Ho, Digital Performance

Industry studies show that most manufacturers have major “holes” in the application data for their parts, either because of errors in their fitment data, or gaps in vehicle coverage.

This seminar will:

  • Help those who depend on electronic catalogs to match parts to specific vehicles or engines to understand how to use the industry application standards and provide your customers with more accurate application data.
  • Explain the differences between AAIA Legacy and ACES data standards.
  • Give you tools to help you get started in using ACES in your catalog.
  • Gigi Ho, founder of Digital Performance Inc., has been dedicated to the growth and development of the automotive aftermarket for years. Focusing on data standardization tools for the industry with SPEEDcat cataloging software; and connecting buyers and sellers via the widely syndicated parts comparison shopping engine, StreetPerformance.com, gives her a unique perspective on the future of the marketplace.

This webinar is Powered by the Business Technology Committee (BTC).

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Successful Negotiations: Understanding Competitive and Collaborative Tactics

About this product:

Thursday, October 7, 2010; Presented by: Dr. Frank Morgan

Negotiating is a critical business skill. Proficiency at negotiations can be developed by anyone for use in every type of sale, including products, ideas and even selling oneself for a better job, salary or benefits. Now you can learn the keys to successful negotiating in a revealing new SEMA webinar.

Frank Morgan, Ph.D. and president of Morgan Associates, is an expert at how to negotiate. He was the global director of executive development and leadership with global responsibility for talent management and leadership development for Dow Chemical Company and was professor of management and director of executive programs at the University of North Carolina at Chapel Hill. He has more than 20 years of business experience in human resources and line management and is currently a faculty member for Leadership 2.0 at the University of the Aftermarket, Northwood University.

This webinar is Powered by the SEMA Young Executives Network. Remember: SEMA webinar archive downloads are free to SEMA members and only $19.99 for non-members.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.99

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