Sales

8 Steps for Smart Sales Hiring

About this product:

Few things are more critical to the health of a company than the ability of its salespeople to bring in profitable business, yet too many companies in the automotive specialty-equipment industry consider sales traits and skills last when hiring salespeople. If this sounds like you, you’re not alone. This article is focused on helping you hire salespeople for the right reasons—and in the right way.

The aggregate level of selling skills in the specialty-equipment industry is low in comparison with other industries of similar types and compensation.

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$1.99

New Study Examines Pickup Truck Market

The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas. While the light-truck market encompasses vans, crossovers, SUVs and some specially constructed vehicles, pickups make up the lion’s share of the market for SEMA members. The nation’s first and second top-selling vehicles are—and have been for years—the Ford F-Series and Chevrolet Silverado pickup lines.

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

About this product:

Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

We’ll cover:

  • Google Local
  • Yahoo! Local
  • Citysearch.com
  • Bing
  • Sponsored Links
  • ROI Measurement
  • Much more…

Jennifer Brunacini has a diverse background in media and advertising. She works with regional and national businesses to develop effective online marketing services and search management strategies that drive sales.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

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$19.99

9 Killer Facebook Advertising Tips

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Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

Learn how you can master Facebook advertising. Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has not only successfully grown 100's of clients to online profitability, he has also grown Apogee from inception to national success, making the distinguished Inc. 500 list several times as one of the fastest growing companies in the United States.  Bill has also been a top rated trainer & educator at the SEMA annual convention.

During this session, Bill will discuss:

  • Developing your Facebook advertising strategy
  • Determining how to integrate your Facebook efforts with your overall marketing strategy
  • Understanding Facebook keywords
  • How to balance audience quality versus quantity
  • Tips on effective use of images
  • How to analyze conversion rates and ROI
  • Understanding how to budget for Facebook ads

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Accessories Influence New-Car Sales

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence. 

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$1.99

10 Steps to Making Marketing & Sales Best Friends

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Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

The lack of credibility and the distrust between these two departments is legendary, yet absolutely unnecessary. The solution is rooted in defined process, accountability and education. Join Kevin Joyce, Practice Leader for Demand Generation at MarketSource, for a one-hour presentation on bridging the gap between sales and marketing.

In this webinar you’ll learn how to:

  • Drive more opportunities through fundamental lead management processes
  • Exceed revenue goals without increasing your marketing budget
  • Create a revenue generating, positive feedback loop
  • Drive accountability in marketing and sales for lead management
  • Boost lead quality for a quicker, higher value sale

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Retail Store Displays

About this product:

Retail stores should be well-organized and use clear, easily understood signage so that shoppers can find the products they are looking for while also being led to special offers and promotional items. But unless you have vast experience in the design of retail spaces, it’s undoubtedly best to work with a consultant in setting up your store for maximum accessibility and the resultant sales.

SEMA Members may get this content for free!

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$1.99

Produce the Perfect Product Launch

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Thursday, July 1, 2010; Presented by: Tom Marx, The Marx Group

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.

Learn proven methods to leverage your next product launch and benefit from improved sales and awareness. Tom Marx, president of The Marx Group, will teach you how to make your next launch pay immediate dividends. His full-service advertising agency specializes in business development, marketing strategy and communications support services to the automotive aftermarket, and he’ll cover top techniques that will include:

  • Timeline recommendations
  • Identifying the most effective marketing tools to leverage your brand or your product’s unique selling proposition
  • How to get buy-in from all stakeholders
  • Incorporating methods to engage customers for improved out-of-the gate sales performance and metrics

Marx is an active member of SEMA and is the past president of the Automotive Communications Council. He writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies, and his comprehensive experience in lead generation, direct mail, public relations, marketing and advertising can help you achieve breakthrough results.   

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

10 Search-Engine Tips That Will Increase Your Online Business Now

About this product:

Thursday, June 17, 2010; Presented by: Matt Bailey, SiteLogic Marketing

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

Search-engine expert Matt Bailey will offer webinar participants concrete methods for increasing website traffic. Baily, the founder and president of SiteLogic Online Marketing and author of the soon-to-be-released book Internet Marketing: An Hour a Day, will cover:

  • The critical on-page factors essential for rankings
  • Techniques that gain valuable links
  • Winning keywords that draw qualified traffic
  • How to make your analytics fun…and much more!
Drawing on over a decade of experience in the Internet marketing industry, Baily excels at combining promotion with programming to help companies create comprehensive strategies for improving their web presence and converting visits to sales. He is known for his entertaining speaking style and ability to make technical topics both understandable and practical.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

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