Retailer

When Disaster Strikes

About this product:

While most business people enjoy planning for success, preparing for disaster is equally crucial. Whether bracing to endure earthquakes, floods, hurricanes and tornadoes or man-made events, such as terrorism or other crimes, including physical and cyber attacks, every company should take steps to survive, recover and resume operations in the event of catastrophe. Basic preventative measures apply to any type of disaster or business interruption, but specific measures tailored to geographic or regional conditions should also be considered. It goes without saying that the better you prepare and organize, the less down time your company will have to endure, reducing the time it takes to spring back into profitable operation.

SEMA Members may get this content for free!

Regular Price:

$1.99

Accessories Influence New-Car Sales

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence. 

SEMA Members may get this content for free!

Regular Price:

$1.99

J2530 and the Industry

   
   

A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.

2011 Global Media Awards

About this product:

The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets. We talked to some of the winners about being selected, their overseas sales plans and how important these established and emerging markets are for their bottom lines.

SEMA Members may get this content for free!

Regular Price:

$1.99

In the Round: Market Trends in Tires and Wheels

About this product:

The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers to balk at anything other than critical expenditures and then pent-up demand caused a sudden resurgence.

SEMA Members may get this content for free!

Regular Price:

$1.99

Wheels and Accessories Premiere

Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.

Opinion Leader Survey Finds Magazines Still Influence Enthusiast Buying Decisions

For the past several years, SEMA has been working to provide added
value to participation in the annual industry trade show in Las Vegas.
This past year, the association conducted a first-ever Enthusiast
Opinion Leader Research Program at the SEMA Show that was intended to
promote new products beyond the walls of the Las Vegas Convention
Center and provide meaningful feedback to both exhibitor and attendee
member companies.

Finding Financing

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Money has been tight for more than two years. Small businesses were especially hard hit by the recession that began late in 2007, with some estimates indicating that companies suffered sales losses ranging from 10% to 40% or more. The resulting constriction resulted in layoffs, cutbacks, inventory reductions and consolidations that made a bad situation even worse for businesses that were on the bubble between solvency and bankruptcy. Some did not survive.

SEMA Members may get this content for free!

Regular Price:

$1.99

Pages

Subscribe to Retailer