The Pontiac GTO (“The Judge”), shown here at the 2008 SEMA Show, was a favorite among performance enthusiasts and remains a classic. Owners of this and other '60s- and '70s-era Pontiacs will race through 2009.
The 2009 New York International Auto Show presented several new and refreshed vehicles for consumers to eye their next possible vehicle purchase. Automakers also unveiled some concept and prototype vehicles to test consumers’ reactions and get a sense of whether their latest design efforts would bode well for future buyers. While attending the press days that led up to the show, the unveiling put forth by automakers revealed a continued shift towards small cars and crossovers.
About this product:
Over the years, quite a bit of attention has been paid to both the compact-performance and urban-lifestyle markets. At their respective roots, each market is very different: Compact performance has involved enthusiasts looking to enhance the performance (hence, the name) of small economy and sports cars and the urban market had a completely opposite makeup of enthusiasts who were more concerned about vehicle appearance, typically involving large sedans and SUVs. Today, these differences still exist in many ways. However, both compact-performance and urban enthusiasts now share enough similarities to bring these segments of consumers closer together.
SEMA's Market Research Department continuously engages in research activities in order to provide SEMA-member companies with specialty-equipment industry information that can be used to make better
Determine the size of a potential market, gain insight into your customers’ buying habits and find out who’s buying what and from where by accessing SEMA’s market research. Developed specifically for the automotive specialty-equipment industry, SEMA market research is used to make smarter business decisions—quickly, easily and affordably. New reports are introduced on a regular basis and available to members through an exclusive area of the SEMA website at www.sema.org/research. If you need data, just ask the SEMA Market Research Department. Make SEMA your first call for business information. For more information, call 909/396-0289 x125 or e-mail email@example.com.
Timely measuring sessions provide hands-on access to new vehicles in order to gather surface data in preparation for designing, developing and manufacturing aftermarket parts and accessories.