Research

Hot-Rod Market Update

About this product:

Despite the reports of a down economy and economic woes, the hot-rod market is alive and well. Just ask the SEMA members who manufacture and install the parts or who build the hot rods. Enthusiasts are still adding to their collections, working on their project vehicles and purchasing upgrades for their hot rods.

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See Where You Are to Understand Where You Are Going

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The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

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Specialty-Equipment Industry Benchmarking Program

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Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.

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$1.99

New Crossovers and Small Cars Come to New York Auto Show

The 2009 New York International Auto Show presented several new and refreshed vehicles for consumers to eye their next possible vehicle purchase. Automakers also unveiled some concept and prototype vehicles to test consumers’ reactions and get a sense of whether their latest design efforts would bode well for future buyers. While attending the press days that led up to the show, the unveiling put forth by automakers revealed a continued shift towards small cars and crossovers.

Research

Determine the size of a potential market, gain insight into your customers’ buying habits and find out who’s buying what and from where by accessing SEMA’s market research. Developed specifically for the automotive specialty-equipment industry, SEMA market research is used to make smarter business decisions—quickly, easily and affordably. New reports are introduced on a regular basis and available to members through an exclusive area of the SEMA website at www.sema.org/research. If you need data, just ask the SEMA Market Research Department. Make SEMA your first call for business information. For more information, call 909/396-0289 x125 or e-mail meganm@sema.org.

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