Research

Consumer Demand Index for Performance Products and Accessories (CDI) – July 2013

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market researchThe SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The July 2013 report is based on 857 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 36 to 41.

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$49.95

2013 SEMA Annual Market Report

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2013 SEMA Annual Market ReportSEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2012, the overall retail sales reached nearly $31 billion, marking the third year of growth.

The report includes:

- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

 

SEMA Members may get this content for free!

Regular Price:

$299.00

New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty
Equipment Market Association (SEMA), the authoritative source for research,
data, trends and market growth information for the specialty auto parts
industry, released the results of a new study entitled "Influence of
Accessories on New Vehicle Sales." Key findings are that accessories influence
more than 1 million new vehicle sales each year, help reinforce customer
satisfaction, and can substantially increase sales at the dealership
level.  In addition, the study shows that accessorization can influence
new car shoppers to choose vehicle platforms that are accessory-friendly, even
influencing those who do not actually accessorize their vehicle.

The Upside of the Downturn

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As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo. In SEMA’s recent webinar—“The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market”—moderator John Waraniak, SEMA vice president of vehicle technology, urges members to focus on the upside of the industry’s current downturn.

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$1.99

The Cool Necessities

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The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008 (See Chart 1). Light truck is the niche in which wheels, tires and suspension represent the largest percentage at $1.29 billion in manufacturer sales (See Table 1).

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$1.99

SEMA Show Opinion Leader Program

SEMA will not be hosting the Opinion Leader Program at the upcoming 2012 SEMA Show.  If you participated with us in any of the past programs, your information remains in our database and you will be contacted if any future programs are offered.  Thank you for your interest in the Opinion Leader Program and most importantly for your interest in the specialty-equipment aftermarket.

 

Restoration Market Update

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In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

SEMA Members may get this content for free!

Regular Price:

$1.99

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