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New Research Shows $31 Billion in Automotive Parts, Accessories Sales

Sales of automotive specialty equipment products continue to climb, with sales in 2012 reaching $31 billion according to the 2013 SEMA Annual Market Report. The figure represents a four percent increase over the previous year, and marks the third consecutive year of growth.


June 20, 2013

Contact: Della Domingo


-- Sales Represent Four Percent Increase Over Previous Year; Third Consecutive Year of Growth --

2013 SEMA Annual Market Report

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2013 SEMA Annual Market ReportSEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2012, the overall retail sales reached nearly $31 billion, marking the third year of growth.

The report includes:

- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends


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Automotive Aftermarket Market Research

SEMA's market research department gathers, analyzes and reports on automotive aftermarket accessories, racing and performance products and restoration products and services.  Our automotive market research reports include business to business financial benchmarking, a monthly consumer demand index for automotive accessories, an annual market study and many niche reports. 

Industry Trends: How Accessories Influence New Car Sales

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Thursday, March 31, 2011; Presented by: Gavin Knapp, Senior Market Research Manager, SEMA

A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year.  This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.

Gavin Knapp, Senior Manger of SEMA’s Market Research Department, highlights results from a recent study:

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New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty Equipment Market Association (SEMA), the authoritative source for research, data, trends and market growth information for the specialty auto parts industry, released the results of a new study entitled "Influence of Accessories on New Vehicle Sales." Key findings are that accessories influence more than 1 million new vehicle sales each year, help reinforce customer satisfaction, and can substantially increase sales at the dealership level.  In addition, the study shows that accessorization can influence new car shoppers to choose vehicle platforms that are accessory-friendly, even influencing those who do not actually accessorize their vehicle.


Contact:  Della Domingo


The Upside of the Downturn

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As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo. In SEMA’s recent webinar—“The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S.

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The Cool Necessities

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The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008 (See Chart 1). Light truck is the niche in which wheels, tires and suspension represent the largest percentage at $1.29 billion in manufacturer sales (See Table 1).

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The Light-Truck Market

The light-truck market refers to the sales of pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) and even vans.

SEMA News - September 2009

By Megan McKernan


SEMA Show Opinion Leader Program

SEMA will not be hosting the Opinion Leader Program at the upcoming 2012 SEMA Show.  If you participated with us in any of the past programs, your information remains in our database and you will be contacted if any future programs are offered.  Thank you for your interest in the Opinion Leader Program and most importantly for your interest in the specialty-equipment aftermarket.


Customizing for Both Enthusiasts and the Mainstream

As consumers become increasingly accustomed to having the products they buy tailored specifically to them, the demand for customized vehicles will grow. What role can restyling play as the trend continues? Read more here.
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