Research

Shopping Habits: In-Store & Online

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Shopping Habits: In-Store & Online | SEMA Market Research Report

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.

The report includes:

  • Background on the overall size of the specialty-equipment market
  • Information on how much of our industry’s products are sold through in-store and online channels
  • How our consumers research new product ideas
  • How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
  • Key takeaways based on our findings

SEMA Members may get this content for free!

Regular Price:

$99.00

Specialty-Equipment Consumer Purchase Journey Report

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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

  • Information on the size and composition of our industry’s retail market
  • Profile of the different types of specialty-equipment consumers
  • Profile of where enthusiasts go for inspiration, research, and purchase
  • Three key purchase paths showing the touchpoints during shopping

SEMA Members may get this content for free!

Regular Price:

$100.00

U.S. Light Vehicle Fleet Snapshot

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U.S. Light Vehicle Fleet Snapshot | SEMA Market Research Report

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

The report includes:

  • An overview of what vehicles are currently on the road in the U.S.
  • Additional details on specific vehicle segments
  • Hypothetical case studies on how the data can be used
  • Examples of the data members can access using the SEMA Member VIO Program
  • Where to go for more information

This content is for SEMA Members only.

SEMA Employment Outlook Report

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SEMA Employment Outlook Report

The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.

The report includes:

  • Information on the hiring plans of distributors, manufacturers, retailers, and manufacturers’ reps
  • Types of training and recruitment strategies employed
  • Key challenges to recruiting and hiring the right candidates
  • Recommendations for the industry
  • SEMA resources available to assist members with their recruiting and employment needs

SEMA Members may get this content for free!

Regular Price:

$499.00

2016 SEMA Market Report

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SEMA Market Report The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2016 report includes data collected from businesses, consumers, and other sources to deliver broad insight into this $39 billion industry.

The report includes:
  • Overall size of the specialty-equipment market
  • Sales within specialty-equipment segments and niches
  • Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
  • Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$499.00

2015 SEMA Market Report

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SEMA Annual Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market. For the first time ever, the 2015 report includes new data collected from 20,000 consumers and delivers depth on this $36 billion industry.

The report includes:

  • Overall size of the specialty-equipment market
  • Sales within specialty-equipment segments and niches
  • Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
  •  Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$499.00

2014 SEMA Annual Market Report

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SEMA Annual Market Report   SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2013, overall retail sales reached more than $33 billion, marking the fourth year of growth.
The Report Includes:
  • The overall size of the specialty-equipment market
  • Sales within specialty-equipment segments and niches
  • Consumer purchase patterns
  • Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$299.00

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2014

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The June 2014 based on 775 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 61.

SEMA Members may get this content for free!

Regular Price:

$49.95

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