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2015 SEMA Market Report

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SEMA Annual Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market. For the first time ever, the 2015 report includes new data collected from 20,000 consumers and delivers depth on this $36 billion industry.

The report includes:

  • Overall size of the specialty-equipment market
  • Sales within specialty-equipment segments and niches
  • Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
  •  Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$499.00

2014 SEMA Annual Market Report

About this product:

SEMA Annual Market Report   SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2013, overall retail sales reached more than $33 billion, marking the fourth year of growth.
The Report Includes:
  • The overall size of the specialty-equipment market
  • Sales within specialty-equipment segments and niches
  • Consumer purchase patterns
  • Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$299.00

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2014

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The June 2014 based on 775 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 61.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - May 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The May 2014 based on 781 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 32.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The April 2014 based on 822 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 47 to 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

SEMA Powersports: UTV Accessorization Report

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Did you know that 82% of UTV owners purchase accessories?

Did you know the average Accessorizer spends about $1,700 outfitting their UTV?

Do you know what the hottest UTV accessories are?

To learn more, download the report for FREE by clicking ADD TO CART.

The Powersports: UTV Accessorization report provides a detailed look at the fast-growing utility task vehicle (UTV or side-by-side) market.  The report examines how owners modify and accessorize their vehicles with specifics on their product selection, vehicle usage, and shopping habits.

SEMA Members may get this content for free!

Regular Price:

$0.00

New Report Examines Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The March 2014 based on 787 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 57 to 47.

SEMA Members may get this content for free!

Regular Price:

$49.95

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