Professional Restylers Organization (PRO)

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Light-Truck, Restyler Industry Discussions Announced for Southern California

Members of the light-truck and restyling markets will gather to discuss the industry and plan for the future, Wednesday, July 16. SEMA’s Light Truck Accessory Alliance (LTAA) and Professional Restylers Organization (PRO) will each host meetings from 9:00 a.m.–2:00 p.m., with a break for a joint networking lunch between the groups.

Rick Ricart to Speak at SEMA Show Seminar on Vehicle Accessorization

Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community.

Clayton Drescher Joins SEMA Councils Staff

Clayton Drescher is the latest addition to SEMA’s council staff. As senior manager of councils, he works closely with the volunteer council leadership on a variety of projects and initiatives—all designed to help members learn and network while promoting their market segment.

Car Care Pros Reformulate Their Approach to Modern Finishes

Anyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy.

PRO Council Establishes Online Portal for Technical Service Bulletins

The Professional Restylers Organization (PRO) has created an online portal to facilitate submissions of OEM letters or service bulletins. These submissions will be reviewed by SEMA staff with the intent of gaining a greater understanding of any ramifications these policies may pose for member businesses.

Professional Restylers Host Future Trends Discussion in Detroit

The Professional Restylers Organization (PRO) is gearing up for its Industry Discussion & Long-Range Planning Meeting. This year, it will take place June 13–14, 2013, at the Detroit Metro Airport Marriott. Members are invited to join us for a 3M site visit, future trends happy hour discussion and many networking opportunities. 

Build a Successful Dealer-Direct Sales Strategy With the PRO Sales Training Manual

In today’s market, competition for a dealer’s business can be stiff and selling to vehicle dealers can be challenging. It stands to reason that to be successful, your company needs to excel and differentiate itself from the pack.

The Nuts and Bolts of Running a Successful Restyling Business

What tops the to-do list at your company? Are you looking for creative ways to win new customers and keep them happy? Hire, train and retain qualified employees? Gain a competitive edge in your marketplace? Expand and run a more streamlined and profitable accessory business? Every professional restyler and installer faces these and other challenges.

Professional Restylers Organization: A Community of Accessory “PROs”

The Professional Restylers Organization (PRO), a SEMA council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.
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