More than 220 companies belong to SEMA’s Professional Restylers Organization (PRO). PRO represents the collective interests of all SEMA-member companies serving the restyling and accessory market, be they manufacturers, warehouse distributors, manufacturers’ reps or restylers and installers. Some of the initiatives that PRO leads include dealer awareness, marketing tools and resources for restylers, networking opportunities and industry recognition.
Professional Restylers Organization (PRO)
Members of the light-truck and restyling markets will gather to discuss the industry and plan for the future, Wednesday, July 16. SEMA’s Light Truck Accessory Alliance (LTAA) and Professional Restylers Organization (PRO) will each host meetings from 9:00 a.m.–2:00 p.m., with a break for a joint networking lunch between the groups.
Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community.
The National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer four free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.
Clayton Drescher is the latest addition to SEMA’s council staff. As senior manager of councils, he works closely with the volunteer council leadership on a variety of projects and initiatives—all designed to help members learn and network while promoting their market segment.
Anyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy.
The Professional Restylers Organization (PRO) has created an online portal to facilitate submissions of OEM letters or service bulletins. These submissions will be reviewed by SEMA staff with the intent of gaining a greater understanding of any ramifications these policies may pose for member businesses.
The Professional Restylers Organization (PRO) is gearing up for its Industry Discussion & Long-Range Planning Meeting. This year, it will take place June 13–14, 2013, at the Detroit Metro Airport Marriott. Members are invited to join us for a 3M site visit, future trends happy hour discussion and many networking opportunities.
In today’s market, competition for a dealer’s business
can be stiff and selling to vehicle dealers can be challenging. It
stands to reason that to be successful, your company needs to excel and
differentiate itself from the pack.
What tops the to-do list at your company? Are you looking for creative
ways to win new customers and keep them happy? Hire, train and retain
qualified employees? Gain a competitive edge in your marketplace? Expand
and run a more streamlined and profitable accessory business? Every
professional restyler and installer faces these and other challenges.