PRO

Trends and Challenges for 2017

Council LeadersSEMA News spoke with SEMA’s council and network leaders to find out what’s in the pipeline for the coming year and to get their thoughts about the emerging trends and the challenges they can expect to face based on what their organizations are seeing in their respective marketplaces. Not surprisingly, many council and network chairs viewed the Recognizing the Protection of Motorsports (RPM) Act as essential to the continued viability of the automotive aftermarket industry.

PRO Installs New Members Onto Select Committee

PRO LogoThe Professional Restylers Organization (PRO) installed two new industry members onto its select committee at the 2016 SEMA Installation and Banquet. The council also welcomed back three incumbents to serve their second terms with the select committee. These elected individuals will serve during the 2016–2018 term and will play a crucial role in moving the council toward its initiatives to better the restyling industry.

A New Approach to Dealership Profit Centers: Powered by PRO

Vehicle accessorization is big business, generating $36-billion annually in direct retail sales. Studies show that 70 percent of accessories are sold to new-vehicle buyers within 30 days of vehicle purchase. But dealers only capture 13 percent of those accessory sales. That leaves a lot of money on the table.

How do you keep that business at your dealership? Put pizzazz in the showroom that shoppers can’t resist. Easy styling solutions to boost inventory turns and pump up profits. Listen and learn as industry experts share their knowledge and insights into how accessorizing can help grow your business and your bottom line.

This educational session will take place on Tuesday, November 1, from 10:15am-11:00am, in room N252.

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