PRI Trade Show

PRI and SEMA Collaboration: The Upside is Real

Chris KerstingIt has been four years since SEMA made the commitment to acquire, preserve and support the Performance Racing Industry (PRI) Show and magazine. At the time, SEMA leadership recognized an opportunity to build a strong relationship with the racing and performance segment—a group that was not much represented within the SEMA membership. Some questioned how the PRI world could benefit from what SEMA had to offer; others doubted that the two organizations could coexist without compromising one identity or the other.

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