A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.
The SEMA Data Co-op is now helping more than 600 automotive specialty equipment Suppliers and re-sellers around the world standardize and manage their parts data to improve efficiency and increase sales, a 300 percent increase from August last year. The Specialty Equipment Manufacturers Association (SEMA) is the trade organization representing the $31 billion automotive aftermarket industry.
Students at Ohio Technical College (OTC) may be able to win a scholarship for a one-year tuition, valued at up to $29,400. The scholarship is part of the Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund (SMSF), which encourages and supports those pursuing careers in the automotive aftermarket.
SEMA will host a webinar detailing the product development process, titled “10 Ways to Better Product Development.” This webinar will share recommendations on improving the product development process from beginning to end.
Technology such as 3D printing is changing the way manufacturers develop products. The SEMA Product Development Expo taking place April 10, 2014, in Diamond Bar, CA, will help SEMA members learn about new tools and resources available to increase efficiencies and decrease costs.
Hundreds of SEMA Show exhibitors will learn how to promote their new products, ways to target buyers, and tips for setting up a cost-effective booth during the Fifth Annual SEMA Show Exhibitor Summit. Taking place at the Las Vegas Convention Center on April 14-16, 2014, the SEMA Show Exhibitor Summit is a unique workshop where Show staff connect with exhibitors face-to-face, and provide exhibitors with real-world guidance on how to succeed at the SEMA Show.
Companies interested in exhibiting at the 2014 SEMA Show may now submit applications for space by visiting www.SEMAShow.com/buyabooth. The 2014 SEMA Show is set for November 4-7, 2014, in Las Vegas, Nevada.
SEMA is enhancing customer service and raising awareness of its member benefits by assigning each member company with a single point of contact to assist with all Show-related services and with association programs and services. The in-house account representative will help members with booth space, sponsorships, magazine ads, Show registration, as well as non-Show programs including measuring sessions, tech transfer, research, education and more.
The Specialty Equipment Market Association (SEMA) strongly supports a provision to end a six-year clash over access to 189,000 acres of Southern California desert between the military and off-highway vehicle (OHV) users. The U.S. House of Representatives has approved a solution to create a dedicated OHV recreation area and provide land for training to the United States Marine Corps. The Senate is set to ratify the measure next week. The bill will then be signed by the President to become law.