The 2011 SEMA Show will feature a one-day program specifically designed to teach car dealers best practices for integrating accessories at dealerships for increased revenue. Called Dealer Day, the program recognizes that accessories influence more than one million vehicle sales - a finding confirmed by a recent AutoPacific study.
The SEMA Education Institute (SEI)
will once again host the SEMA Online Marketing Conference
at the 2011 SEMA Show in Las Vegas, Nevada, on Monday, October 31. The paid conference, sponsored by
eBay Motors, will kick off the SEMA Show (November 1-4) by gathering top
Internet marketing experts and educators from throughout the U.S. to share
their knowledge and proven strategies for online marketing success.
The deadline to submit a product for the SEMA Show New Products Showcase and
receive a discounted price is October 7. While the first product-category
submission is still free after October 7, each additional product category
submitted is $150 (as opposed to $75). Entries submitted onsite are accepted
based on space availability.
The SEMA Board of Directors recently approved a motion to decrease the size
of the Board. The initiative reflects their consensus that a smaller Board
would improve the quality of discussion and reduce cost, and is now being voted
upon by SEMA’s entire membership.
Among the more than 2,000 companies that will be exhibiting at the 2011 SEMA Show are 528 first-time exhibitors. While the new exhibitors can be found throughout the Las Vegas Convention Center, the majority of the first-time exhibitors are from the restyling, racing & performance and truck sections of the Show.
Owners of select vehicle models may be able to have their cars or trucks featured at the 2011 SEMA Show, taking place Tuesday–Friday, November 1–4, 2011, in Las Vegas. Through the SEMA Award Contender Contest, owners of a SEMA Award contender vehicle are invited to submit a video clip highlighting the vehicle’s modifications for a chance to have the vehicle featured at the SEMA Show. Vehicle owners will also receive credentials and amenities to attend the annual trade-only event, where they will be among the first to learn which vehicle platforms win the actual SEMA Award.
Vehicle models that are expected to have a significant presence at the 2011 SEMA Show have been named as contenders for the 2011 SEMA Award. The coveted award recognizes the industry's hottest vehicle platforms by tallying every booth vehicle at the Show, then naming the most prominent models as SEMA Award winners in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV and Hottest Sport Compact.
After two successful years, the Opinion Leader Program will once again expand at the 2011 SEMA Show. Through the research project, some of the nation’s most active and influential automotive enthusiasts are called upon to help industry professionals identify future trends by attending the show and providing firsthand feedback on the products and vehicles debuting at the SEMA Show.
SEMA Show exhibitors will identify the hottest vehicle platforms during the 2011 SEMA Show in Las Vegas, Nevada. The winning models will be presented with the coveted SEMA Award in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and - for the first time - Hottest Sport Compact.
SEMA is providing 68
individuals with a total of $112,000 through the SEMA Memorial Scholarship
Fund. Established to support and foster leadership opportunities in the
automotive specialty-equipment marketplace, the fund awards grants to eligible
applicants who are pursuing careers in the automotive specialty equipment
market based on academic achievements, work experience, essay content,
recommendations and more.