Press Releases

Enthusiasts Invited to Show Off Their Rides at the SEMA Show

Owners of select vehicle models may be able to have their cars or trucks featured at the 2011 SEMA Show, taking place Tuesday–Friday, November 1–4, 2011, in Las Vegas. Through the SEMA Award Contender Contest, owners of a SEMA Award contender vehicle are invited to submit a video clip highlighting the vehicle’s modifications for a chance to have the vehicle featured at the SEMA Show. Vehicle owners will also receive credentials and amenities to attend the annual trade-only event, where they will be among the first to learn which vehicle platforms win the actual SEMA Award.

SEMA Show's Hottest Vehicles to Contend for SEMA Award

Vehicle models that are expected to have a significant presence at the 2011 SEMA Show have been named as contenders for the 2011 SEMA Award. The coveted award recognizes the industry's hottest vehicle platforms by tallying every booth vehicle at the Show, then naming the most prominent models as SEMA Award winners in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV and Hottest Sport Compact.

SEMA Expands Opinion Leader Program at 2011 SEMA Show

After two successful years, the Opinion Leader Program will once again expand at the 2011 SEMA Show. Through the research project, some of the nation’s most active and influential automotive enthusiasts are called upon to help industry professionals identify future trends by attending the show and providing firsthand feedback on the products and vehicles debuting at the SEMA Show.

SEMA Awards $112,000 in Automotive Scholarships to Future Industry Leaders

SEMA is providing 68
individuals with a total of $112,000 through the SEMA Memorial Scholarship
Fund. Established to support and foster leadership opportunities in the
automotive specialty-equipment marketplace, the fund awards grants to eligible
applicants who are pursuing careers in the automotive specialty equipment
market based on academic achievements, work experience, essay content,
recommendations and more.

2011 SEMA Show Welcomes, Caters to International Visitors

With nearly 2,000 manufacturing companies exhibiting at the SEMA Show each
year, buyers from throughout the world look to the annual event to see and
learn about new products and trends in the automotive accessories market.
Recognizing the importance and value that international buyers have at the SEMA
Show, organizers have expanded the list of resources that cater specifically to
professionals from outside the United States.

New Certification Program for SEMA Business Owners, Managers

A new certification program, available through the California State
University San Bernardino, is available to help business owners and
professionals increase their knowledge and proficiency of the automotive
aftermarket. Endorsed by the Specialty Equipment Market Association (SEMA), the
program consists of four unique online courses, all designed specifically for
business owners and managers in the automotive aftermarket.

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