PADI
Consumer Demand Index for Performance Products and Accessories (CDI) - October 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The October 2012 report is based on 824 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index decreased from 45 to 37.
Consumer Demand Index for Performance Products and Accessories (CDI) - September 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The September 2012 report is based on 871 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 37 to 45.
Consumer Demand Index for Performance Products and Accessories (CDI) - August 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The August 2012 report is based on 904 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 33 to 37.
Consumer Demand Index for Performance Products and Accessories (CDI) - July 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The July 2012 report is based on 916 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index remained at 33.
Consumer Demand Index for Performance Products and Accessories (CDI) - June 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The June 2012 report is based on 917 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 26 to 33.
Consumer Demand Index for Performance Products and Accessories (CDI) - May 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The April 2012 report is based on 910 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index decreased from 36 to 26.
Consumer Demand Index for Performance Products and Accessories (CDI) - April 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The April 2012 report is based on 906 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 28 to 36.
Consumer Demand Index for Performance Products and Accessories (CDI) - March 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The March 2012 report is based on 875 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 30 to 28.
Consumer Demand Index for Performance Products and Accessories (CDI) - February 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The February 2012 report is based on 915 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 36 to 30.
Consumer Demand Index for Performance Products and Accessories (CDI) - January 2012
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The January 2012 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index increased from 35 to 36.
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