Offroad Industry

10 Ways to Use Pinterest to Market Your Company

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Web marketers looking to get the most from social media can no longer ignore Pinterest (www.pinterest.com). This social network devoted to the posting of photo and image collections has quietly become the number-three social network in the world. Indeed, according to figures released by Experian Hitwise in early April, Pinterest brought in 104 million visits in March, lagging behind only Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

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Jon Wyly to Head SEMA Data Co-op

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Jon Wyly was named chief executive officer of the newly formed SEMA Data Cooperative (SDC) in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known in the industry, having worked for 25 years at Arrow Speed Warehouse and, more recently, at Keystone Automotive.

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Global Jeep Appeal in Two Big Emerging Markets

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Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

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Top Three Reasons To Join TORA

Light Truck Accessory Alliance (LTAA) - SEMA CouncilBelonging to LTAA has given us an edge in business by taking advantage of the social networking, education and technical information offered. In giving back to society, LTAA has been at the front in supporting SEMA’s charitable efforts such as SEMA Cares and SEMA scholarships. LTAA’s Pinewood Derby raises money for children in need and provides a competitive and fun experience for LTAA members.

—Joel Ayres, VP Sales & Marketing, Bedslide

Brazil

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Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

SEMA executives traveled to Brazil first in 2005, and so it is time now to provide an update on a number of factors that they were exploring back then as well as market changes. In a two-article series (download Brazil Part 2 here), we will look at the factors most typically used by exporters in determining which markets to target.

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TORA New-Product Showcase

Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe third edition of the LTAA New-Product Showcase will take place August 3–5, 2012, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. The Showcase provides LTAA-member manufacturers with the opportunity to display their latest light-truck product(s) in front of one of the largest gatherings of truck enthusiasts in the country.

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