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LTAA New Products Showcase a Big Hit

        The inaugural Light Truck Accessory Alliance (LTAA) New Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. This brand-new LTAA member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country.

SEMA Member News—March/April 2011


The LTAA New Products tent featured 35 LTAA-member products. The tent was strategically located at the entrance to the manufacturers’ midway and was flanked by fullsize trucks from A.R.E. and Undercover.

Are You Registered for the New Products Showcase?

      Spring is in the air, which means time is running out for Automotive Restoration Market Organization (ARMO) member companies to register products for the ARMO New Products Showcase. This annual event is held each year at Spring Carlisle in Carlisle, Pennsylvania. The New Products Showcase affords ARMO-member companies the opportunity to display their product(s) in front of one of the single largest gatherings of automotive restoration enthusiasts in the world. The 2010 Spring Carlisle event featured 2,000 collector and special-interest vehicles for sale and 8,100 vendor spaces.

SEMA Member News—March/April 2011



Automotive enthusiasts around the country will once again celebrate their collective passion by participating in Collector Car Appreciation Day on Friday, July 8, 2011. 

J2530 and the Industry

        A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.

SEMA Member News—March/April 2011

Standards for Making Safer Wheels


The SAE and WTC have done a great job in developing a testing standard to establish a set of industry-recommended minimum guidelines for the wheel industry.  

SEMA Spy Photos

Audi A4 Allroad, Chrysler 200 Soft-Top, 2012 Chevrolet Malibu, 2012 Hyundai Genesis

SEMA News—March 2011

Photos Copyright Brenda Priddy & Company. Reuse or reproduction without the copyright holder’s consent is prohibited.


SEMA Announces New Product Showcase Award Winners

SEMA, the Specialty Equipment Market Association, announced the winners of the New Products Showcase Awards at the New Products Awards Breakfast held this week at the 2010 SEMA Show. The event serves as a kickoff just prior to the official opening of the show, and it recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, there were more than 2,000 new products submitted for consideration.


Contact: Della Domingo


Preview 100 New Products to Debut at the SEMA Show

The SEMA Show is all about innovation and creativity. For a taste of what's coming at the 2010 event, check out the more than 100 products previewed here. To see more than 1,500 on display, head to the New Products Showcase at the Las Vegas Convention Center on November 2–5, 2010. [Read more]

How to Get the Most Out of the SEMA Show New Products Showcase

Ben Mizban is the president of T-Rex Grilles in Corona, California. The company has regularly participated in the SEMA Show New Products Showcase. Recently, Mizban offered his insight and advice on getting the most from the program. [Read more]

New Products Showcase Applications Now Available

SEMA Show exhibitors may now enter their new products into the New Products Showcase by visiting All exhibitors may enter one product category at no cost if submitted before October 8, 2010.
(June 21, 2010)

Contact: Della Domingo

-- Program increases product exposure for SEMA Show exhibitors; All exhibitors entitled to a free entry –

Global Media Awards

About this product:

For the sixth year, a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America served on the SEMA Global Media Awards (GMA) panel. 

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