New Products Showcase
This Exhibitor Update is the first in a series leading up to the Show with the sole purpose of helping SEMA Show exhibitors to have a successful Show experience.
Over the past several years, SEMA Show organizers have made a number of changes to make it possible for more exhibitors to take advantage of the benefits of participating in the New Products Showcase.
New exhibitors don’t need a large budget or what some may perceive as a “prime” booth location to succeed at the 2015 SEMA Show.
Long considered the SEMA Show’s No. 1 destination, the New Products Showcase houses 2,500 of the Show’s latest and most revolutionary products on the market.
Buyers attending the 2015 SEMA Show can discover hot products, network with industry leaders and access thousands of exhibitors all in one place for just $25.
The 2015 SEMA Show New Products Showcase will be located on the bridge between the Central and South Halls at the west end of the Las Vegas Convention Center.
While more than 3,000 credentialed media attend the SEMA Show each year, standing out from among 2,000-plus exhibitors and getting the attention of reporters who are overworked and on tight deadlines can be challenging.
It’s All About Performance
From the very first SEMA Show in 1967, hot rodding has remained a highly influential niche within the specialty-equipment marketplace. That heritage was again on display at the recent SEMA Show’s Hot Rod Alley, where attendees were able to examine first hand the amazing parts and craftsmanship that go into custom-built rods. These are vehicles that can trace their lineage from post-WWII dry-lake racing, through the street scenes of the ’50s and the ’70s musclecar era, to the restomod movement of today.