With the 2015 SEMA Show just two short months away, many exhibitors have firmed up their Show strategies and are finalizing their plans.
New Products Showcase
Leading up to the 2015 SEMA Show, SEMA will release attendee updates to help attendees to have a successful SEMA Show experience.
The 2015 SEMA Show, to be held November 3–6 at the Las Vegas Convention Center (LVCC), is on track to draw more than 2,400 exhibitors and more than 60,000 buyers. Those buyers will be in search of the newest automotive specialty-equipment products to sell to consumers during the coming year, and additional thousands of media representatives will be looking for innovative products to publicize. Last year, nearly 90% of buyers who attended the SEMA Show said that they planned to purchase products from exhibitors. With a little preparation, even first-time exhibitors can take full advantage of those sales opportunities at what has become the largest annual gathering of small businesses in the United States.
An open-house event showcased the Alex Xydias Center for Automotive Arts (AXC), now located at the Fairplex in Pomona, California, as part of the Robert E. Petersen Garage.
This Exhibitor Update is the first in a series leading up to the Show with the sole purpose of helping SEMA Show exhibitors to have a successful Show experience.
Over the past several years, SEMA Show organizers have made a number of changes to make it possible for more exhibitors to take advantage of the benefits of participating in the New Products Showcase.
New exhibitors don’t need a large budget or what some may perceive as a “prime” booth location to succeed at the 2015 SEMA Show.
Long considered the SEMA Show’s No. 1 destination, the New Products Showcase houses 2,500 of the Show’s latest and most revolutionary products on the market.