Posting a press release in the Online Media Center, distributing press kits onsite and participating in social media using the hashtag #sema2016 are all simple actions to get your news in front of editors and reporters.
New Products Showcase
Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.
The trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.
Racing & Performance continues to be the largest section at the SEMA Show, increasing steadily in net square footage from year to year. In 2015, exhibitors also entered nearly 1,000 racing and performance products into the New Products Showcase—growth of more than 25% over 2014. LED lights and EFI solutions were among the most-scanned products that piqued buyer interest. Other standouts included Brembo’s B-M8 monobloc caliper, winner of the Best Engineered New Product award; C&R Performance’s drag race barrel intercooler, winner of the Best Performance-Racing Product award; and aFe Power’s DFS780 series diesel fuel system, winner of the Performance-Street Product award.
Replacing wheels can create an enormous change in the appearance of any vehicle, and properly selected wheels are also performance parts that reduce unsprung weight and improve handling.
Replacing wheels can create an enormous change in the appearance of any vehicle, and properly selected wheels are also performance parts that reduce unsprung weight and improve handling. That’s why the wheel segment continues to be among the most robust in the automotive specialty-equipment industry. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps.
With nearly 3,000 products in the 2015 SEMA Show New Products Showcase, the annual Show feature provided reporters with an abundance of content and materials to cover.
At the close of each SEMA Show day, attendees are invited to enjoy a drink, unwind and mingle with colleagues during the New Products Showcase Happy Hour.
With 140,000+ industry professionals attending the 2015 SEMA Show, the annual event is the ideal place to connect and get face-to-face time with colleagues.
Just like the industry it represents, the SEMA Show evolves each year, and the 2015 event will include some new features and attractions.