The restoration market niche has been on a steady increase since 2008, showing strong signs of improvement each year.
New Products Showcase
The SEMA Show is 68 days away, and there are three steps that attendees should take now.
Here’s a look at the products from the hot rod segment included in the 2015 SEMA Show’s New Products Showcase.
Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.
At the 2015 SEMA Show the majority of new mobile-electronics segment products reflected a shift toward the latest in audio/video entertainment, while others demonstrated the aftermarket’s growing participation in the driver safety segment. In total, there was a 34% increase in products entered into the Mobile Electronics category.
Since SEMA’s inception during the ’60s, the hot-rod market has been expanding with new products intended to make the culture of performance and restoration a continuing trend. The New Products Showcase gives Showgoers a shortcut to discovering the cutting-edge products that are keeping this segment on the forefront of the aftermarket industry. Exhibiting a positive trend, the Showcase had a 37% growth in product entries for products classified under the hot rod title. The following pages offer a look at the new products within the hot-rod segment.
Posting a press release in the Online Media Center, distributing press kits onsite and participating in social media using the hashtag #sema2016 are all simple actions to get your news in front of editors and reporters.
Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.
The trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.
Racing & Performance continues to be the largest section at the SEMA Show, increasing steadily in net square footage from year to year. In 2015, exhibitors also entered nearly 1,000 racing and performance products into the New Products Showcase—growth of more than 25% over 2014. LED lights and EFI solutions were among the most-scanned products that piqued buyer interest. Other standouts included Brembo’s B-M8 monobloc caliper, winner of the Best Engineered New Product award; C&R Performance’s drag race barrel intercooler, winner of the Best Performance-Racing Product award; and aFe Power’s DFS780 series diesel fuel system, winner of the Performance-Street Product award.