It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.
A dedicated Aftermarket Zone and rare presentation from SEMA will provide attendees at the 2011 National Automobile Dealers Association (NADA) Convention & Expo with a chance to discover how relevant and profitable the aftermarket can be for new-car and -truck dealerships.
The National Automobile Dealers Association (NADA) will co-sponsor the
third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from
8:00 a.m.–1:00 p.m. The Dealer Day Conference features an
information-packed agenda designed to provide auto dealers with the
feedback, tools and resources they need to expand or build accessory
operations to benefit their business operations across the board.