MRN Member News

Sales Lessons From “Secretariat”

Manufacturers Representative Network (MRN) - SEMA CouncilThe recent running of the Triple Crown horse races reminded me of Secretariat, perhaps the most famous horse ever and winner of the Triple Crown back in 1973. If you haven’t seen the 2010 movie Secretariat, you need to. Both inspirational and motivational, the film provides us with some great sales and life lessons. Perhaps even more are found in the lives of the jockey, Ronnie Turcotte; the trainer, Lucien Laurin; and especially the owner, Penny Chenery.

The Most Important Lessons I’ve Learned About Selling for a Living

By John Chapin

Manufacturers Representative Network (MRN) - SEMA CouncilAfter more than 26 years as a successful salesperson, here is what I know to be true
about sales.

Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople are extremely hard workers; they get in early, stay late, and most work on weekends. Top salespeople go above and beyond, answer their phones off-hours and are always ready to respond at a moment’s notice.

MRN Honors Extang Corp. With STAR Award and Inducts Steve Bolio Into Hall of Fame

Manufacturers Representative Network (MRN) - SEMA CouncilEach year, the Manufacturers Representative Network (MRN) presents its Sales Team Annual Recognition (STAR) award to the group selected by the general membership as the most outstanding manufacturer’s sales team.

For 2013, Extang Corp. was honored for demonstrating best practices and a true partnership in working with professional reps. Steve Kelly accepted the award on behalf of Extang.

Make Sure Your Agency Isn’t Part of Cost Cutting

By Charles M. Cohon

Manufacturers Representative Network (MRN) - SEMA CouncilReps sometimes find themselves in the crosshairs of principals looking for ways to cut costs, especially in a tough economy. In some cases, reps may face unilateral cuts in commission or unwarranted conversion of hard-earned customers into house accounts.

So how can a rep company protect itself from being blindsided by a cost-cutting principal? One rep’s solution was to preemptively promote his company’s value proposition.


The Manufacturers Representative Network (MRN) will present several events in conjunction with the 2013 Performance Warehouse Association (PWA) Conference, to be held September 22–25 in Phoenix.

MRN General Membership Meeting: Exclusive to manufacturer representatives, the MRN will hold an open meeting for both members and nonmembers (interested in learning more about the network) September 22 from 1:00 p.m.–3:00 p.m. The event is free to attend, but you must be registered to attend the PWA event.

Sales, Data, Value: MRN and SDC Collaborate to Offer Training

Manufacturers Representative Network (MRN) - SEMA CouncilBy now you have likely heard about the SEMA Data Co-op (SDC), which officially launched its full production system April 1 after a year-long beta phase. Open to all suppliers and receivers, this information repository makes the development, safe storage and universal export of industry product data simple and affordable for all members. It makes updating and maintaining information easy for suppliers and is a source of multiple brands of product data in standard or customized formats for customers.

More than 340 companies have joined the SDC since its launch, and membership is still growing at a rapid pace. Whether you already have a system in place to organize your data or need a little help getting started, the SDC is right for you. It may sound a little intimidating at first, but an expert help desk ensures that live training and technical assistance are available if you get stuck.

Changes: The Network for Professional Agents and Representatives

Manufacturers Rep Council (MRC) - SEMA CouncilThe SEMA organization that serves manufacturers’ reps in the automotive aftermarket industry has changed from the Manufacturers’ Representatives Council to the Manufacturers’ Representatives Network (MRN). The new name reflects the group’s desire to better serve the needs of the membership by becoming an individual-based professional network, compared to its previous agency-based membership format.

“MRN is very excited about these changes and feels this will best serve, promote and elevate our industry,” said MRN Chairman Thomas Jourdan of True High Performance Sales.

Committed to Delivering Value

Manufacturers Rep Council (MRC) - SEMA CouncilSunday, October 28, 2012, marks the unofficial start of the 2012 SEMA Show, and the Manufacturers’ Rep Council (MRC) will be ready to go. As in years past, MRC will be hosting an educational session and awards recognition Sunday afternoon from 3:30 p.m.–6:00 p.m. in Ballroom D of the Las Vegas Hotel (formerly the Las Vegas Hilton). The Rep Conference, as it had come to be known, has been given a makeover and is now called the Rep Technology Roundtable.

SEMA Rep Group Changes Format, Name

The SEMA council that serves manufacturers' reps in the automotive specialty equipment industry has changed from the Manufacturers' Representatives Council to the Manufacturers' Representative Network (MRN). The new name reflects the group's change to better serve the needs of the membership by becoming an individual-based professional network, compared to it's previous agency-based membership format.


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