The Manufacturers’ Representative Network (MRN) has continued to collaborate with the SEMA Data Co-op (SDC) to provide valuable and user-friendly benefits to reps. Over the past few months, several exciting projects have received attention. Here is an update for MRN members.
MRN Member News
When factories outsource the sales function to reps, they do not abdicate responsibility in the field. Yes, the rep becomes the face of the factory in the territory. Yes, reps are the primary contact with the customer. And yes, the factory needs to provide technical training on its product to its reps.
The Manufacturers’ Representative Network (MRN) hosted a collection of business-critical discussions for reps on November 2 at the SEMA Show. Through roundtable discussions, attendees had the opportunity to ask questions and receive practical solutions that addressed real issues. The event also included a group discussion on trending topics. The discussions included:
Building on the success of the sold-out 2013 Rep Technology Roundtable, SEMA’s Manufacturers’ Representative Network (MRN) will again host a collection of business-critical discussions moderated by industry thought leaders on November 2, 2014, from 3:30 p.m.–6:00 p.m. at the Westgate Las Vegas Resort & Casino (formerly the LVH), Ballrooms D–E. Through intimate roundtable discussions, attendees will have the opportunity ask questions and receive practical solutions that address real-world issues. 2014 topics include:
The recent running of the Triple Crown horse races reminded me of Secretariat, perhaps the most famous horse ever and winner of the Triple Crown back in 1973. If you haven’t seen the 2010 movie Secretariat, you need to. Both inspirational and motivational, the film provides us with some great sales and life lessons. Perhaps even more are found in the lives of the jockey, Ronnie Turcotte; the trainer, Lucien Laurin; and especially the owner, Penny Chenery.
The e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”
These days, it’s easier than ever to create the “wow” response with customers, mostly because customer service, follow-up and all related business protocols leave so much...
By John Chapin
Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople are extremely hard workers; they get in early, stay late, and most work on weekends. Top salespeople go above and beyond, answer their phones off-hours and are always ready to respond at a moment’s notice.
Each year, the Manufacturers Representative Network (MRN) presents its Sales Team Annual Recognition (STAR) award to the group selected by the general membership as the most outstanding manufacturer’s sales team.
For 2013, Extang Corp. was honored for demonstrating best practices and a true partnership in working with professional reps. Steve Kelly accepted the award on behalf of Extang.
By Charles M. Cohon
Reps sometimes find themselves in the crosshairs of principals looking for ways to cut costs, especially in a tough economy. In some cases, reps may face unilateral cuts in commission or unwarranted conversion of hard-earned customers into house accounts.
So how can a rep company protect itself from being blindsided by a cost-cutting principal? One rep’s solution was to preemptively promote his company’s value proposition.
The Manufacturers Representative Network (MRN) will present several events in conjunction with the 2013 Performance Warehouse Association (PWA) Conference, to be held September 22–25 in Phoenix.
MRN General Membership Meeting: Exclusive to manufacturer representatives, the MRN will hold an open meeting for both members and nonmembers (interested in learning more about the network) September 22 from 1:00 p.m.–3:00 p.m. The event is free to attend, but you must be registered to attend the PWA event.