SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.
Details with ballots and links for the 2015 SEMA Board election will be sent to each member company’s designated primary contact beginning in May.
Join friends and colleagues for the SEMA Installation Gala—a special evening dedicated to the specialty-equipment industry’s pioneers and dedicated volunteers—with the 2015 SEMA Hall of Fame honorees, as well as the association’s incoming and outgoing SEMA Board members.
When factories outsource the sales function to reps, they do not abdicate responsibility in the field. Yes, the rep becomes the face of the factory in the territory. Yes, reps are the primary contact with the customer. And yes, the factory needs to provide technical training on its product to its reps.
The Manufacturers’ Representative Network (MRN) hosted a collection of business-critical discussions for reps on November 2 at the SEMA Show. Through roundtable discussions, attendees had the opportunity to ask questions and receive practical solutions that addressed real issues. The event also included a group discussion on trending topics. The discussions included:
Building on the success of the sold-out 2013 Rep Technology Roundtable, SEMA’s Manufacturers’ Representative Network (MRN) will again host a collection of business-critical discussions moderated by industry thought leaders on November 2, 2014, from 3:30 p.m.–6:00 p.m. at the Westgate Las Vegas Resort & Casino (formerly the LVH), Ballrooms D–E. Through intimate roundtable discussions, attendees will have the opportunity ask questions and receive practical solutions that address real-world issues. 2014 topics include:
The recent running of the Triple Crown horse races reminded me of Secretariat, perhaps the most famous horse ever and winner of the Triple Crown back in 1973. If you haven’t seen the 2010 movie Secretariat, you need to. Both inspirational and motivational, the film provides us with some great sales and life lessons. Perhaps even more are found in the lives of the jockey, Ronnie Turcotte; the trainer, Lucien Laurin; and especially the owner, Penny Chenery.
The e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”
These days, it’s easier than ever to create the “wow” response with customers, mostly because customer service, follow-up and all related business protocols leave so much...
A Look to the Future With SEMA Council Leaders
For its December issue each year, SEMA News puts out a call to
the leaders of the association’s councils and networks to seek their
views about what might be in store in the near term. These industry
professionals provide responses based on what their organizations and
their companies are seeing within their marketplaces. Their responses
are instructive and should provide helpful insights for businesses in
every segment of the marketplace.