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Online Marketing Tools You Need Now

When it comes to Internet marketing, you’re only as good as the tools you use. During the August 6 SEMA webinar, "Online Marketing Tools You Need Now,” presenter Brian Offenberger goes under the hood to show you the tools for success with online sales.

SEMA Opposes Request to Market Gasoline with 15% Ethanol

SEMA submitted comments to the U.S. Environmental Protection Agency (EPA) opposing an application to allow the ethanol content of gasoline to increase to 15% (from 10%).

How to Grab Optimum Search-Engine Rankings for Your Site

While there are any number of web eMarketing firms that promise to significantly boost your company's rankings on search engines, finding one that delivers on this oath demands some careful shopping, according to industry experts. Learn how to find reputable search-engine-optimization companies, as well as tips for companies that have brought SEO in-house, by reading "Search Engine Optimization" in the July issue of SEMA News.

SEMA Consumer Demand Index Rebranded and on the Climb

SEMA’s monthly forecasting tool to determine consumer demand for industry products has been rebranded SEMA Consumer Demand Index for Performance Products and Accessories. Formerly called PADI, short for Performance and Accessories Demand Index, the new name seeks to clarify the intent and purpose of the program.

Short-Term Cash for Clunkers Program Launched

The $1 billion vehicle scrappage program authorized under the “Consumer Assistance to Recycle and Save Act” (CARS) began on July 24. The National Highway Traffic Safety Administration (NHTSA) issued a rule on how the program will operate.

Racing News: Formula One's Felipe Massa Awake and Alert After Serious Head Injuries

Felipe Massa and Tony Kanaan suffer injuries; former Grand Am driver Henri Zogaib investigated for "Ponzi Scheme;" Honda plans to expand into grassroots motorsports; and more racing news.

Stay on Top of Vehicle Technology Challenges: SEMA and CAR Show You How

In a multi-phased series of specialty-equipment industry forecasting reports, SEMA and the Center for Automotive Research (CAR) will provide insight to help members increase the understanding and awareness of vehicle technology challenges and opportunities to support their business development and planning efforts.
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