Member News

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire Industry

The partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.

PRO to Focus on Sales and Product Development Resources

Professional Restylers Organization (PRO) - SEMA CouncilLook to the Future

On the morning of July 16, 2014, SEMA-member restylers, accessory manufacturers and retailers—all of whom are involved in the restyling industry—are invited to gather at the SEMA Garage–Industry Innovations Center in Diamond Bar, California, to discuss the current state of the industry and explore new opportunities for the future. This annual Professional Restylers Organization (PRO) long-range planning meeting is a chance for all employees of PRO-member companies and potential members to network and discuss industry-related issues. Attendees can help determine the focus and direction of the council for the next year and beyond.

A Few Words With the MPMC Chairand Chair-Elect

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilFollowing its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP Performance Group, was chosen to serve as chair-elect. Each laid out his goals for the group in recent interviews with SEMA Member News.

Getting to Know the ARMO Chair and Chair-Elect

Automotive Restoration Market Organization (ARMO) - SEMA CouncilThe Automotive Restoration Market Organization (ARMO) will install new leadership following its most recent election cycle. Dennis Roberts, vice president of Distinctive Industries, will take over the chair position, and Erika Wiesman, the owner of Hydro-E-Lectric Inc., was selected as chair-elect. They laid out their backgrounds and plans in recent interviews with SEMA Member News.

Roberts has been involved in the restoration industry for more than 30 years after having been introduced to musclecars in 1970 through a ’70 Trans Am owned by a friend of his older sister. He bought a ’67 GTO as his first car in 1974 at the height of the gas shortage and became a hands-on restoration enthusiast for life.

The Most Important Lessons I’ve Learned About Selling for a Living

By John Chapin

Manufacturers Representative Network (MRN) - SEMA CouncilAfter more than 26 years as a successful salesperson, here is what I know to be true
about sales.

Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople are extremely hard workers; they get in early, stay late, and most work on weekends. Top salespeople go above and beyond, answer their phones off-hours and are always ready to respond at a moment’s notice.

Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.

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