Member News

SEMA Businesswomen’s Network Celebrates 20th Anniversary and Awards Top Achievers in the Industry at the 2013 SEMA Show

The 2013 year was especially significant to the SEMA Businesswomen’s Network (SBN). Celebrating the past, the present and the future, the SBN reveled in its significant growth in membership and achievements over the past 20 years.

SBN paid homage to some of the most influential women who have shaped the aftermarket industry during a special red carpet-themed reception that was held at the Oasis Lounge at the Las Vegas Hotel.

Celebrating 2013 and Looking Ahead to 2014

Automotive Restoration Market Organization (ARMO) - SEMA CouncilThe Automotive Restoration Market Organization (ARMO) industry awards reception took place on Tuesday evening, November 5, during the SEMA Show. According to Chair Alex Tainsh, the decision to make networking the central focus of the evening was an important step in facilitating connections among council members. Tainsh knows that many individuals join ARMO to network with others, and the annual reception is one of the best venues for interaction.

Make New Connections in the New Year

One of the greatest benefits of belonging to a trade association is the opportunity to connect with like-minded individuals who share the same interests and challenges every day. SEMA recognizes how important it is for members to know that they are not alone. Even beyond that, the association hopes to provide outlets for those of differing backgrounds to create partnerships. There are many chances throughout the year for members to make the most of the benefit of networking.

MRN Honors Extang Corp. With STAR Award and Inducts Steve Bolio Into Hall of Fame

Manufacturers Representative Network (MRN) - SEMA CouncilEach year, the Manufacturers Representative Network (MRN) presents its Sales Team Annual Recognition (STAR) award to the group selected by the general membership as the most outstanding manufacturer’s sales team.

For 2013, Extang Corp. was honored for demonstrating best practices and a true partnership in working with professional reps. Steve Kelly accepted the award on behalf of Extang.

Emerging Trends & Technology Network Explores Mobile Marketing at PWA

Emerging Trends and Technology Network (ETTN) - SEMA CouncilThe Emerging Trends & Technology Network (ETTN) kicked off the Performance Warehouse Association’s (PWA) 40th annual conference in Phoenix, Arizona, with an engaging educational seminar entitled “How Mobile Is Radically Changing Your Business.” The seminar featured a diverse panel moderated by Tyler Tanaka, president of Cie Studios.

The three panelists were Michael Beller, Source Interlink Media’s vice president of brand marketing, Tim Hayden, mobile/lifestyle marketing executive, and Michael Alvarez, director of e-commerce at Roush Yates.

Make Sure Your Agency Isn’t Part of Cost Cutting

By Charles M. Cohon

Manufacturers Representative Network (MRN) - SEMA CouncilReps sometimes find themselves in the crosshairs of principals looking for ways to cut costs, especially in a tough economy. In some cases, reps may face unilateral cuts in commission or unwarranted conversion of hard-earned customers into house accounts.

So how can a rep company protect itself from being blindsided by a cost-cutting principal? One rep’s solution was to preemptively promote his company’s value proposition.

Emerging Trend: Standards in Product Data

Emerging Trends and Technology Network (ETTN) - SEMA CouncilGood, clean data ensures that all parties in the distribution chain can do their jobs and that consumers get the best products possible. The challenge comes in the variance of formats that are used by different organizations to classify and store their own product data.

Patty Putcharkan, data intelligence manager at MagnaFlow, explained that automotive product data historically has not adhered to any kind of industry standard, creating issues for organizations that need to exchange information. But Putcharkan has noticed that beginning to change.

The WTC’s Guide to the 2013 SEMA Show

It’s that time again! The 2013 SEMA Show is nearly upon us, and you can almost hear the hustle and bustle of the South Hall beginning to rev up as exhibitors, buyers and media prepare for what is anticipated to be a fantastic Show. A few of the must-attend events for the wheel and tire segment of the specialty-equipment industry are hosted by the Wheel & Tire Council (WTC) and include a general membership meeting and a networking and awards reception. Do not miss these opportunities to get involved, influence change and better position your business.

ARMO at the 2013 SEMA Show

ARMO Industry Awards Reception

Automotive Restoration Market Organization (ARMO) - SEMA CouncilARMO leads off the week with its annual industry awards reception on Tuesday evening, November 5. The event will take place in Ballrooms D–E of the Las Vegas Hotel from 5:15 p.m.–7:30 p.m. In addition to networking opportunities, the council will take time to honor some of the individuals whose lives and work have made significant impacts on the industry.

“We intentionally keep the reception about networking,” said ARMO Chair Alex Tainsh. “We really simplified the program a couple of years ago. We want to keep the program short and allow attendees the chance to meet and greet others in the industry.”


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