Member News

SEMA Memorial Scholarship Inspires Tomorrow’s Aftermarket Professionals

SEMA Scholarships CommitteeThe deadline is approaching for the SEMA Memorial Scholarship and Loan Forgiveness program, with applications due Wednesday, April 1. Each year, the scholarship fund gives resources to students pursuing automotive careers in a variety of areas, from accounting to manufacturing. Scholarship awards range from $2,000 to $3,000, with $5,000 going to the top individual. In 2014, 45 students were awarded scholarships, and 17 current employees of SEMA-member companies received $2,000 loan-forgiveness awards.

YEN Turns Attention to Live Chat Program

The Young Executives Network (YEN) held its first live chat with Formula Drift founder and CEO Jim Liaw. The live chat was held on October 24, 2014, via the YEN Facebook page and was a huge success. Questions came from YEN members far and wide and featured many topics, and they brought insights into the growth and continued success of aftermarket companies. Much of the focus was on how to get the most out of a company’s SEMA Show investment.

SEMA and ETTN Are Investing in You

Emerging Trends and Technology Network (ETTN) - SEMA CouncilJoin the Network for Upcoming Professional Development Programs

Ten Emerging Trends & Technology Network (ETTN) members recently participated in a professional development program designed to enhance their leadership skills, improve task skills and provide insight into the latest trends and technical advancements. The Social Media Strategies Summit was the first of three events for 2015, held at the beginning of February at Planet Hollywood in Las Vegas, Nevada.

Revised “PRO Sales Training Manual” Gives Restylers a Competitive Edge

Professional Restylers Organization (PRO) - SEMA CouncilThe Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long-range planning meeting a decade ago.

MPMC at PRI Features Hall of Fame Inductions

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilThe Motorsports Parts Manufacturers Council (MPMC) pursued a wide-ranging agenda at the 2014 Performance Racing Industry (PRI) Trade Show held December 11–13 in Indianapolis. The first-ever MPMC open meeting was held on the Wednesday before the show and featured SEMA Data Co-op (SDC) Membership Director Jim Graven, who shared how manufacturers can benefit from organizing their product data through the SDC.

Media Preview Event Draws a Crowd: Apply Now for the 2015 Event

Light Truck Accessory Alliance (LTAA) - SEMA CouncilOn the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts and introducing new products without sacrificing valuable floor time with buyers.

Each of the 18 manufacturer participants was chosen from an application pool by lottery to set up temporary exhibit space within the Media Center in the Las Vegas Convention Center

Exciting Changes in Store for ARMO

Automotive Restoration Market Organization (ARMO) - SEMA CouncilThe Automotive Restoration Market Organization (ARMO) has been hard at work behind the scenes over the past few months. Quite a few exciting changes are in store for the group, as the leadership has solicited feedback from members to determine the future focus and goals of the council.

The council’s goal-setting process began more than a year ago when members met to discuss the group’s priorities at a general membership meeting during the 2013 SEMA Show. Taking attendees’ concerns into careful consideration, the select committee met again this past fall to discuss the question, “Who is ARMO?” The committee also took a survey designed to illuminate the strengths of the group

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