Member News

MRN Builds Awareness Through Its Three Pillars of Success

The Manufacturer’s Rep Network (MRN) has put together outreach and lead-generation programs for the benefit of not only its members but also SEMA-member manufacturers. Throughout the year, MRN will be on-site at the SEMA Exhibitor Summit and SEMA Show representing the manufacturers’ rep profession as a whole and lending advice to all manufacturers, whether they are newly in business or are industry veterans. Those MRN outreach efforts, paired with the network’s Rep Match program, comprise the MRN’s Three Pillars of Success.

Honoring a WTC Pioneer

Fenton Liffick has more than 67 years of experience in manufacturing, engineering, sales and metal and plastic finishing. He’s been involved in the automotive, truck and RV wheel and wheel accessory industries for 61 of those years, both for the auto manufacturers and for aftermarket companies.

LTAA Featured Vehicles Highlight Up-and-Coming Builders

Members of the Light Truck Accessory Alliance (LTAA) showcase their vehicles throughout the SEMA Show each year to promote their products and expertise. LTAA recognizes a handful of amazing vehicles from member companies that have supported SEMA Cares Charities during the year by featuring them either in the LTAA booth on the Show floor or on the outdoor promenade between the South Hall and the Performance Pavilion.

HRIA Feature Vehicle Program—Kicking Careers Into High Gear

Each year at the SEMA Show, the Hot Rod Industry Alliance (HRIA) partners with the Automotive Restoration Market Organization (ARMO) to have a booth in Hot Rod Alley in the Central Hall of the Las Vegas Convention Center. This area gives both councils a place to gather and speak to companies and individuals about each group as well as the status of issues within the industry.

ARMO Hot Products Showcase

The Hot Products Showcase will take place April 20–22, once again at the Spring Carlisle Collector Car Swap Meet Corral & Auction in Carlisle, Pennsylvania. This event is an opportunity for members of the Automotive Restoration Market Organization (ARMO) to display one or more products in front of one of the largest gatherings of automotive restoration enthusiasts in the world.

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