SEMA recognizes that, with the pace at which technology and trends are changing, influencing and impacting the industry, it is more important than ever for SEMA members to be able to have the opportunity to learn about them. Quick Talks, powered by the Emerging Trends & Technology Network (ETTN), will debut at the 2016 SEMA Show. Quick Talks support the network’s ongoing role as a resource for the automotive industry’s engineers, programmers, designers and product managers.
The Light Truck Accessory Alliance (LTAA) elected three incumbents and three new members to its select committee. These committee members will serve two-year terms and will be up for re-election in 2018. The new members include Casey Currie of Casey Currie Racing, Kelli Mallicote of Bodyguard Truck Accessories and Matt Reasoner of BedRug and Retrax.
The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.
The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account.
The deadline is approaching for the SEMA Memorial Scholarship and Loan Forgiveness program, with applications due Wednesday, April 1. Each year, the scholarship fund gives resources to students pursuing automotive careers in a variety of areas, from accounting to manufacturing. Scholarship awards range from $2,000 to $3,000, with $5,000 going to the top individual. In 2014, 45 students were awarded scholarships, and 17 current employees of SEMA-member companies received $2,000 loan-forgiveness awards.
The Young Executives Network (YEN) held its first live chat with Formula Drift founder and CEO Jim Liaw. The live chat was held on October 24, 2014, via the YEN Facebook page and was a huge success. Questions came from YEN members far and wide and featured many topics, and they brought insights into the growth and continued success of aftermarket companies. Much of the focus was on how to get the most out of a company’s SEMA Show investment.
The SEMA Businesswomen’s Network (SBN) hosted the Gear Up Girl networking event for the fourth time at the 2014 SEMA Show. The gathering provides a unique opportunity created for the benefit of female students pursuing careers in the automotive industry.
When factories outsource the sales function to reps, they do not abdicate responsibility in the field. Yes, the rep becomes the face of the factory in the territory. Yes, reps are the primary contact with the customer. And yes, the factory needs to provide technical training on its product to its reps.
Join the Network for Upcoming Professional Development Programs
Ten Emerging Trends & Technology Network (ETTN) members recently participated in a professional development program designed to enhance their leadership skills, improve task skills and provide insight into the latest trends and technical advancements. The Social Media Strategies Summit was the first of three events for 2015, held at the beginning of February at Planet Hollywood in Las Vegas, Nevada.
The Wheel and Tire Council (WTC) recently caught up with a couple of new members to learn more about their companies and their experiences in the industry. Meet Ann Fladger of Allure Custom Automotive and Steve Hamilton of AnthemWheels.com.
The Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long-range planning meeting a decade ago.