Member News

Mounting Radial Tires on Classic-Vehicle Rims

Wheel & Tire Council (WTC) - SEMA CouncilOver the past 100 years, tires and the wheels that support them have gone through significant changes as a result of technical innovations in design, technology and materials. No single factor affects the handling and safety of a car more than the tires and wheels it rides on and how the two work together as a unit.

One nagging question has been whether rims designed for bias-ply tires can handle the stresses placed on them by radial-ply tires. The answer depends on how the rim was originally designed and built as well as the number of cycles on it and how it has been used. Most importantly, it depends upon the construction of the tire and how it transmits the vehicle’s load. A new white paper, now available under the “WTC Resources” box on, describes how bias and radial tires differ in working with the rim to provide a safe ride.

A Few Words With the New SPC Chairman

Street Performance Council (SPC) - SEMA CouncilThe next chairman of the Street Performance Council (SPC) has been involved with the organization since it was a fledgling committee trying to get attention for tuner manufacturers and enthusiasts. Tyler Tanaka, vice president of business development for PostRelease, a developer of next-generation interactive entertainment and rich Internet applications, has been an active participant in the automotive aftermarket for more than 20 years. Foreseeing the importance of forums and social networks, he became an early adopter and firsthand user. SEMA Member News recently engaged in a Q&A session with this forward-thinker.

PRO: Dedicated to Serving the Restyling Industry

Professional Restylers Organization (PRO) - SEMA CouncilIn the years since the Professional Restylers Organization (PRO) first burst on the industry scene, it has taken the lead in providing valuable tools and resources to its members. But to understand how and why PRO came to be calls for a look at where it began—and how far it’s come.

Originally known as customizing, restyling emerged as an outgrowth of the soft trim industry as new suppliers entered the market in the ’70s and ’80s. Among the first products introduced into the market were body-side moldings, vinyl pinstripes and graphics, sunroofs, ground effects and roof treatments.

Representing Reps

Manufacturers Rep Council (MRC) - SEMA CouncilWith the fierce competition of today’s automotive specialty-equipment industry, independent manufacturers’ representatives play an important role in bringing products to market. But reps need representation, too, in order to make their voices heard in this challenging yet rewarding industry. The Manufacturers’ Rep Council (MRC) provides that exclusive representation.

Working together, members strive to uphold the segment’s professional image and address its vital interests. MRC’s primary objective is to provide a forum for manufacturers’ representatives for the purpose of increasing their impact as an industry, exploring issues of common interest and concern, increasing their collective knowledge and elevating the overall image of the profession. MRC leadership has made a concerted effort to expand its involvement at industry events so that the MRC can get the best feel for the pulse of the industry and promote rep services.

Reminiscence and Advice


By the time you read this, I will be close to completing my term as the chairman of the SEMA Young Executives Network (YEN). As I reflect back, one phrase rises to the top of every thought: Just do it.

I didn’t know anything about the industry when I accepted a new position with a leading accessories distributor in the southeastern market in 2003, but I took a chance hoping that I could begin a new and different career path. I realized that I loved this industry after only a few months of learning the ropes from some well-known industry veterans and then attending my first PWA Conference and SEMA Show.

Training the Next-Generation Workforce


SEMA Scholarships Committee 


How can the industry help attract and “train up” the next-generation workforce? One way is to connect with colleges, universities and trade-school programs to offer paid or unpaid internships to qualified, enthusiastic students. There is great value in offering these opportunities to students who are evaluating which industries they should pursue. And it’s also an effective way for a company to identify candidates for future employment. Moreover, it can infuse a company with new energy and innovative ideas.

SBN Chair Tammy Holland


Tammy Holland has been involved in the automotive specialty-equipment industry for more than 14 years with Comp Performance Group in sales communications, and she has been active in the industry since 1999. She is the mother of two children, 20-year-old Brittany and 15-year-old Draven, and she currently serves as the chairman of the SEMA Businesswomen’s Network (SBN). SEMA Member News took a few minutes recently to talk with her about her commitment to the industry and her journey within it.

Origins of the WTC


The Wheel & Tire Council (WTC) started in roughly 1996–1997 as the Wheel Industry Committee (WIC). Larry Anderson was essentially the founder; he pushed for years to create this thing and managed to get many companies—competitors, no less—in the same room for the greater good. That is no doubt why he was the first chairman and the first recipient of the WTC Person of the Year award.

Going Mobile—The Marketer’s Dream


If that sounds overstated, consider that worldwide shipments of smartphones in 2010 alone—mobile phones running a BlackBerry, Android, Apple, Palm or Windows operating system with advanced features, such as Internet access—were 270 million units, a 55% increase over 2009. Tablet devices, such as the Apple iPad, are rapidly becoming a significant force in mobile marketing, with forecasted 2011 sales between 35 million and 70 million units. In fact, more people are projected to access the Internet with a mobile device than with a computer by 2013.

PRO Welcomes Jeff Fink, New Chair-Elect


Two years ago, Karl Stearns assumed the position of Professional Restylers Organization (PRO) chairman after having served two years as chair-elect. At the same time, Eldon Bracken was chosen by his peers on the Select Committee to serve in the chair-elect slot.

Flash forward to 2011. The pendulum has gone full swing. Stearns is stepping down and will serve as chairman emeritus. Bracken is stepping up to chairman, and Jeff Fink is preparing to take over as chair-elect.


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