Today’s business environment is changing quickly. Training and information are essential to a company’s success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Education Institute (SEI) as a strategic commitment to meet the industry’s need for personal training and professional development.
SEMA Member News—March/April 2011
The Industry’s One-Stop Shop for Personal and Professional Development
Students preparing for careers in the automotive industry may be eligible to receive financial awards ranging from $1,000–$4,000 through the 2011 SEMA Memorial Scholarship Fund. The scholarship application, which is due April 1, 2011, and requires college transcripts and letters of recommendation, is now available at www.sema.org/scholarships.
When this industry began more than 75 years ago, the men were racing ’32 roadsters across the dry lakes of Southern California while the women were racing around the house, making sure they had a clean place to live and food on the table. Today, women are as much a part of this industry as the men, with roles that include driving race cars, managing businesses, building project vehicles and more.
A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.
Because “social media” are such buzzwords these days, a lot of people think that these new channels somehow exist in a different dimension of the space-time continuum and that different rules and laws of physics apply. Yes, social media channels are immediate. Yes, social media channels are broadcast platforms for the hitherto voiceless. And, yes, everybody is doing it. But when it comes to customer service and building and protecting your business reputation, the same principles apply in social media as in all other channels of communication between you and your customers.
Serving on the Select Committee or as chairman of a council is a huge honor. It signifies that you’ve earned the confidence and respect of your peers. It also gives you an opportunity to be closely involved in the issues affecting your industry and to have a part in shaping how those issues are addressed. I’ve been privileged to serve as a member of the Professional Restylers Organization (PRO) Select Committee since 2000. I’ve also joined the ranks of the few who have become the chairman of PRO. As I’ve worked for the council for the last few months of my term as chairman, I wanted to share some thoughts on volunteer leadership.
SEMA Show week is time to network, plan and honor those individuals who have made significant contributions to their respective segments of the industry. The Wheel and Tire Council (WTC) hosted its Industry Awards Reception against the backdrop of the Renaissance Hotel pool and Envy Cellar. This special evening was made possible through the generous sponsorships of Mickey Thompson Performance Tires, Ultimate Wheel & Tire Plus Sizing Guide, the Law Offices of Douglas A. Frymer, Standards Testing Labs and Tru-Align. The tropical-themed event culminated with the Lifetime Achievement and Hall of Fame induction ceremony.
SEMA Member News—January/February 2011
TIA’s yearly passing of the gavel, symbolizing the transfer of the organization’s presidency, took place on November 1 as part of TIA’s pre-Expo events. New TIA President Mike Berra Jr.
The annual ARMO Industry Awards Reception played to a packed house at the Las Vegas Hilton during the 2010 SEMA Show. Dennis Gage, host of the TV show “My Classic Car,” once again emceed the event. Gage is a lifelong car enthusiast and longtime supporter of ARMO. He served as ARMO’s board liaison during his three terms on the SEMA Board of Directors.
The annual Manufacturers’ Rep Council (MRC) awards ceremony was held at the Las Vegas Hilton prior to the opening of the 2010 SEMA Show. The event attracted a packed room of manufacturers’ representatives gathered to witness the induction of Jim Considine Jr. into the SEMA MRC Hall of Fame and the presentation of the Sales Team Annual Recognition (STAR) award to TruXedo.
The SEMA Businesswomen’s Network (SBN) announced its annual awards to three deserving industry professionals at the SEMA Networking Breakfast, Powered by the SBN, on Thursday, November 4, 2010, at the SEMA Show in Las Vegas. The SBN Woman of the Year award was presented to S. Kellie Colf from AfterMarketer Club. Wade Kawasaki from Exports International received the coveted Athena Award, and John Menzler from Comp Performance Group was honored with Mentor of the Year.