Today’s business environment is changing quickly. Training and information are essential to a company’s success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Education Institute (SEI) as a strategic commitment to meet the industry’s need for personal training and professional development.
Students preparing for careers in the automotive industry may be eligible to receive financial awards ranging from $1,000–$4,000 through the 2011 SEMA Memorial Scholarship Fund. The scholarship application, which is due April 1, 2011, and requires college transcripts and letters of recommendation, is now available at www.sema.org/scholarships.
When this industry began more than 75 years ago, the men were racing ’32 roadsters across the dry lakes of Southern California while the women were racing around the house, making sure they had a clean place to live and food on the table. Today, women are as much a part of this industry as the men, with roles that include driving race cars, managing businesses, building project vehicles and more.
A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.
Because “social media” are such buzzwords these days, a lot of people think that these new channels somehow exist in a different dimension of the space-time continuum and that different rules and laws of physics apply. Yes, social media channels are immediate. Yes, social media channels are broadcast platforms for the hitherto voiceless. And, yes, everybody is doing it. But when it comes to customer service and building and protecting your business reputation, the same principles apply in social media as in all other channels of communication between you and your customers.
Serving on the Select Committee or as chairman of a council is a huge honor. It signifies that you’ve earned the confidence and respect of your peers. It also gives you an opportunity to be closely involved in the issues affecting your industry and to have a part in shaping how those issues are addressed. I’ve been privileged to serve as a member of the Professional Restylers Organization (PRO) Select Committee since 2000. I’ve also joined the ranks of the few who have become the chairman of PRO. As I’ve worked for the council for the last few months of my term as chairman, I wanted to share some thoughts on volunteer leadership.
Each year, a group of dedicated employees of SEMA-member companies recruits new SEMA and council members. Through the SEMA Ambassador Program, members have an ideal way to develop relationships within the industry and to recruit new members.
The annual ARMO Industry Awards Reception played to a packed house at the Las Vegas Hilton during the 2010 SEMA Show. Dennis Gage, host of the TV show “My Classic Car,” once again emceed the event. Gage is a lifelong car enthusiast and longtime supporter of ARMO. He served as ARMO’s board liaison during his three terms on the SEMA Board of Directors.
Hot Rod Industry Alliance (HRIA) member companies met at the Las Vegas Hilton during SEMA Show week to give out the annual HRIA awards to industry leaders and legends. The most influential hot-rodding companies in the industry hand out their awards at this event along with HRIA’s Hall of Fame awards. HRIA wishes to thank all of the sponsors of this great event.