The Light-Truck Accessory Alliance (LTAA) booth display in upper South Hall at the 2011 SEMA Show in Las Vegas included five outstanding trucks, each sponsored by an LTAA-member company. Not only did the vehicles depict LTAA-member company products in “real life” installations, but each also represented a $1,500 donation to SEMA Cares, for a total of $7,500.
More than 500 hot-rodding enthusiasts crowded the Las Vegas Hilton’s ballroom to hear the distinguished voice of industry legend Dave McClelland announce the Hot Rod Industry Alliance (HRIA) award honorees during the 2011 SEMA Show. The standing-room-only audience was treated to an amazing evening that featured the national anthem and presentation of the colors by Nellis Air Force Base, an invocation by Wade Kawasaki, premier networking, a lineup of world-class cars ranging from a ’31 Ford Model A Truck to a ’64 Corvette Coupe and, of course, an awards ceremony that recognized a who’s who of the hot-rodding world.
The annual Automotive Restoration Market Organization (ARMO) industry awards reception had a new look and a larger venue this year, and judging from the reactions of the crowd, the changes were successful. The larger space permitted ARMO to bring a vehicle inside the room for atmosphere and made moving around the room and visiting friends at various tables more convenient.
Signing up 200 new member companies at the 2011 SEMA Show was the easy part. There were special Show incentives and discounts for retailers that made SEMA membership a no-brainer for many companies. The goal for SEMA’s membership team now is to retain those members. How do we do that? The same way we retain other SEMA members: Connect them with SEMA’s membership resources and programs.
The annual Young Executives Network (YEN) reception—combined for the first time this year with the Street Performance Council (SPC) reception—was held Tuesday night, November 1, at the Las Vegas Hilton, Pavilion 1&2, during the 2011 SEMA Show. The reception allowed attendees the opportunity to network with peers and industry leaders, including members of the SEMA Board of Directors, SEMA staff and SEMA Hall of Fame members.
Each year, the SMSF distributes between $100,000 and $150,000 in scholarships to deserving students who plan to pursue careers in the automotive industry. The distributions include awards for vocational schools and two-year, four-year and post-graduate work, with a percentage designated for the families of employees of SEMA-member companies. There is also a Loan Forgiveness Program to help repay student loans for employees of SEMA-member firms. This year, two eBay auctions contributed a record-breaking amount to the SMSF.
Hot Rod Alley may be one of the smaller sections of the annual SEMA
Show, but it is also one of the oldest. A trip through Hot Rod Alley
reveals innovations, products and history that have been the foundation
for many of the other areas of the Show.
Each year, the SEMA Memorial Scholarship Fund distributes between $100,000–$150,000 in scholarships to deserving students who plan to pursue careers in the automotive industry. The distributions include awards for vocational schools and two-year, four-year and postgraduate work, with a percentage designated for the families of employees of SEMA-member companies. There is also a Loan Forgiveness Program to help repay student loans for employees of SEMA-member firms. This year, three eBay auctions will contribute significant awards to the SEMA Memorial Scholarship Fund.
When the doors open for this year’s SEMA Show at 9:00 a.m., November 1, eager attendees will swarm the Las Vegas Convention Center floor with maps in hand, comfortable shoes on their feet and a bundle of business cards in their briefcases. It will begin a week of meet-and-greet, show-and-tell and shaking hands.
It is that time again! The 2011 SEMA Show is nearly upon us, and you can almost hear the hustle and bustle of the South Hall beginning to rev up as exhibitors, buyers and media all prepare for what is anticipated to be a fantastic Show. The Show offers so many opportunities for attendees that it is often difficult to schedule your time and take advantage of everything. A few of the must-attend events for the wheel and tire segment of the specialty-equipment industry are hosted by the Wheel & Tire Council (WTC) and include a general membership meeting, networking, the awards reception and educational programming. Do not miss these opportunities to get involved, influence change and better position your business.