The Light Truck Accessory Alliance (LTAA) is under new leadership, with 2015 SEMA Person of the Year Kathryn Reinhardt of MagnaFlow taking over the chair position. Erika Garcia of BOLT Locks by Strattec was elected to the chair-elect position. The council provides opportunities for its members to network, attend education seminars, gain product and brand exposure for their companies, and more.
While companies vary in business structure, product lines and the market segments they serve, they all have one goal in common: finding a way to make their operations more smooth and affordable.
As of July 1, Tammy Holland of COMP Performance Group takes over as the chair of the Hot Rod Industry Alliance (HRIA), and BJ Elmore of Ridetech/Air Ride Technologies moves into the chair-elect position. The HRIA represents businesses that manufacture, distribute, sell and promote hot-rod products. The council offers programs to promote hot rodding to today’s youth and highlight up-and-coming builders in addition to providing consumer outreach, networking and education opportunities.
SEMA advocates, protects, serves and provides benefits for its members. SEMA members are companies that manufacture, sell, promote, install or distribute products for the automotive aftermarket. Becoming a member of SEMA offers companies benefits, such as key data through market research reports, impactful legislative updates, cost-saving services and access to state-of-the-art equipment at the SEMA Garage. Employees of SEMA-member companies also receive benefits through membership, such as continued industry education, professional development, career services, networking events, recognition opportunities and more.
The SEMA education department encompasses all of SEMA’s education efforts, including engaging youth in the automotive aftermarket industry, fostering employment efforts, professional education for SEMA members, and the SEMA Scholarship Program. The department’s mission is to provide the automotive aftermarket with outstanding professional development and training resources.
The SEMA Launch Pad program, powered by the Young Executives Network (YEN), is entering its fifth year. Designed to help entrepreneurs under the age of 40 launch their new products or services into the marketplace, the program takes place annually at the SEMA Show in Las Vegas. The application period will open in early March, and SEMA expects to have a record-breaking number of applicants. To apply, visit www.sema.org/launch-pad.
At the 50th SEMA Show this past November, the SEMA Businesswomen’s Network (SBN) introduced a new awareness campaign entitled “She Is.” The campaign launched at the 2016 SEMA Industry Awards Banquet on Thursday evening of the Show with a video featuring successful women in the automotive aftermarket industry and the diverse roles they play.
The Manufacturer’s Rep Network (MRN) has put together outreach and lead-generation programs for the benefit of not only its members but also SEMA-member manufacturers. Throughout the year, MRN will be on-site at the SEMA Exhibitor Summit and SEMA Show representing the manufacturers’ rep profession as a whole and lending advice to all manufacturers, whether they are newly in business or are industry veterans. Those MRN outreach efforts, paired with the network’s Rep Match program, comprise the MRN’s Three Pillars of Success.
Fenton Liffick has more than 67 years of experience in manufacturing, engineering, sales and metal and plastic finishing. He’s been involved in the automotive, truck and RV wheel and wheel accessory industries for 61 of those years, both for the auto manufacturers and for aftermarket companies.
Josh Poulson of Auto Additions, Manny Moncada of Autohaus and Jared Cohen of Auto Action presented to restyling professionals at the SEMA Show on the topic of “10 Steps to Operating a Successful Restyling Shop.” In case you missed this valuable education session, here are 10 things you can start to implement today to improve your business.