New Report Examines Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.

SEMA Data Co-op Announces Membership Milestone

The SEMA Data Co-op is now helping more than 600 automotive specialty equipment Suppliers and re-sellers around the world standardize and manage their parts data to improve efficiency and increase sales, a 300 percent increase from August last year. The Specialty Equipment Manufacturers Association (SEMA) is the trade organization representing the $31 billion automotive aftermarket industry.

Fifth Annual SEMA Show Exhibitor Summit Set for April 14-16, 2014

Hundreds of SEMA Show exhibitors will learn how to promote their new products, ways to target buyers, and tips for setting up a cost-effective booth during the Fifth Annual SEMA Show Exhibitor Summit. Taking place at the Las Vegas Convention Center on April 14-16, 2014, the SEMA Show Exhibitor Summit is a unique workshop where Show staff connect with exhibitors face-to-face, and provide exhibitors with real-world guidance on how to succeed at the SEMA Show.

SEMA Enhances Customer Service by Merging Booth Service Reps With Association Benefits Team

SEMA is enhancing customer service and raising awareness of its member benefits by assigning each member company with a single point of contact to assist with all Show-related services and with association programs and services. The in-house account representative will help members with booth space, sponsorships, magazine ads, Show registration, as well as non-Show programs including measuring sessions, tech transfer, research, education and more.


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