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SAN Challenge Offers Enthusiasts the Chance to Win a Trip for Two to the 2011 SEMA Show

Washington, D.C. (March 8, 2011) - Along with defending the rights of hobbyists across the United States and Canada, the SAN is now making dreams come true with a chance to attend the 2011 SEMA Show in Las Vegas. Known as the SAN Challenge, SAN members will have the opportunity to compete for the grand prize, two entry passes to the Show, lodging and airfare to Las Vegas for this otherwise industry-only event.

New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty
Equipment Market Association (SEMA), the authoritative source for research,
data, trends and market growth information for the specialty auto parts
industry, released the results of a new study entitled "Influence of
Accessories on New Vehicle Sales." Key findings are that accessories influence
more than 1 million new vehicle sales each year, help reinforce customer
satisfaction, and can substantially increase sales at the dealership
level.  In addition, the study shows that accessorization can influence
new car shoppers to choose vehicle platforms that are accessory-friendly, even
influencing those who do not actually accessorize their vehicle.

News for the Tire Industry

The 2010 SEMA Show featured the brand-new Global Tire Expo—Powered by TIA (Tire Industry Association). This new show within a show brought all segments of the tire industry together in a single location and made it easier than ever for tire professionals to navigate the SEMA Show.

Upcoming Conference to Provide Auto Installers and Restylers With Valuable Product Knowledge and Hands-on Training

The Professional
Restylers Organization (PRO), a council of the Specialty Equipment Market
Association (SEMA), will host the 2nd annual Technical Skills & Training
Conference (TSTC), a one-day training program where installers and restylers
will be able to learn about new products, sharpen installation skills and
directly engage with industry manufacturers.

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