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Newest Virtual Experiential Demonstrations to be Featured at SEMA Show

Diamond Bar, CA (August 24, 2016) - The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video, and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central, one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

SEMA Show Vehicle Builders Invited to Apply for Top Competition

Diamond Bar, CA (August 23, 2016) – Builders of SEMA Show vehicles will take center stage in the third annual SEMA Battle of the Builders competition. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, offroad and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is open at www.semashow.com/botb.

SEMA Data Co-op Releases New Streamlined Data Management Tools

Diamond Bar, CA (August 17, 2016) – New, improved tools are now available to suppliers in the SEMA Data Co-op (SDC), the automotive aftermarket’s premiere data management repository. The new tools, which simplify the data loading process while supporting the SDC’s top-rated score carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.

SEMA Garage Holds Open House Amid Regulatory Uncertainty

Diamond Bar, CA (August 2, 2016) – Hundreds of motorsports manufacturers, racers, celebrities and supporters gathered at the SEMA Garage’s annual Open House on July 28, where they got a firsthand look at SEMA’s state-of-the-art facility. The Industry Innovation Center gives auto parts manufacturers a convenient way to test their cars and products to ensure they meet state and federal regulations. In fact, this year’s Open House featured the Garage’s emissions compliance center.

SEMA Again Secures U.S. Senate Resolution Designating July 8th as “Collector Car Appreciation Day”

Washington, DC (June 23, 2016) – The U.S. Senate passed Senate Resolution 507 (S. Res. 507) designating July 8, 2016 as “Collector Car Appreciation Day.”  The Resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils.  The date marks the seventh commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society. 

SEMA Garage Welcomes Auto Parts Manufacturers to Open House

WASHINGTON (June 14, 2016) - With a recently remodeled training/conference center, an upgraded emissions lab and new state-of-the-art equipment, the SEMA Garage is hosting an industry Open House on July 28, 2016, from 5:00-9:00 pm, with details at www.sema.org/openhouse. Located adjacent to the association’s headquarters in Diamond Bar, CA, the product develop center is an industry resource that helps manufacturers of automotive parts and accessories develop products quickly, easily and cost-effectively.

SEMA Announces Board Election Results

DIAMOND BAR, CA (May 31, 2016) - Results of the 2016 SEMA Board of Directors election are in, with Chris Douglas from COMP Performance Group, Kyle Fickler of Aeromotive Inc. and Les Rudd from Bob Cook Sales elected to serve on the board. While Fickler is a current SEMA Board member who was re-elected onto the group, Douglas and Rudd will join as the newest members of the group.

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