Marketing Advertising PR Webinar

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools

About this product:

Thursday, September 02, 2010; Presented by: Chuck Schwartz, Convexx and Shelly Purcell, Exhibitor Invites

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers PRIOR TO an event will have a more successful show. Don't just wait for buyers to find you. Connect with them now.

The SEMA Show has FREE tools and resources available to exhibiting companies to maximize exposure and connect with buyers. This session will highlight the following FREE exhibitor tools:

  • Exhibitor invitations (to buyers)
  • Listing in official online SEMA Show Directory and printed SEMA Show Directory and Pocket Guide
  • Display your product in the New Products Showcase
  • Distribution of your press releases/kits at the SEMA Show Media Center
  • Scheduled press conferences
  • And more...

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Powersports Dealer Training Preview

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Thursday, August 26, 2010; Presented by: Gart Sutton, Mike Brunken, Tony Gonzalez, Steve Dodds

Powersports dealers: Don’t miss the chance to receive unique high-level training from industry experts at the 2010 SEMA Show. Well-known powersports author and educator Gart Sutton, president of Gart Sutton & Associates Inc. (GSA), and his staff of highly skilled experts provide on-site dealer consulting and training services and develop training solutions for all of the major powersports manufacturers.

The webinar panelists will discuss the eight powersports dealer-specific education workshops to be conducted November 1-2 at the Renaissance Hotel in Las Vegas, including essential P&A, F&I, sales, service and dealership management topics. The workshops also include two industry keynote speaker lunches and an additional state-of-the-industry powersports panel discussion that dealers simply can’t afford to miss. The workshops are open to all powersports dealers.

Featured speakers for both the webinar and the workshops include 30-year powersports veteran Steve Jones, who develops training programs for many of the major OEMs and conducts in-dealership consulting and training; 20-group moderator, trainer and GSA on-site consultant Mike Brunken, who was one of the lead instructors of the Service Management Development Program; management development teacher Tony Gonzalez, who moderates the lion's share of 20 Clubs for GSA; and GSA trainer and on-site consultant Steve Dodds, who spent nearly 10 years working in F&I and has helped numerous multi-line and single-line dealers meet and exceed their goals. This webinar download is FREE.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Increase Your Pay-Per-Click ROI: Mastering the Conversion Trinity

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Thursday, July 29, 2010; Presented by: Bryan Eisenberg

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Google's Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive session, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing.

You'll learn how to increase your PPC advertising ROI by 3X while mastering:

  • The 7 most common PPC mistakes to avoid
  • 4 hot metrics you should be monitoring and including in your monthly reports
  • A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
  • The simple technique that will make you stand out from your competitors

Join New York Times bestselling author Bryan Eisenberg in this fun, fast paced and informative webinar.

Download format in this product: Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Produce the Perfect Product Launch

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Thursday, July 1, 2010; Presented by: Tom Marx, The Marx Group

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.

Learn proven methods to leverage your next product launch and benefit from improved sales and awareness. Tom Marx, president of The Marx Group, will teach you how to make your next launch pay immediate dividends. His full-service advertising agency specializes in business development, marketing strategy and communications support services to the automotive aftermarket, and he’ll cover top techniques that will include:

  • Timeline recommendations
  • Identifying the most effective marketing tools to leverage your brand or your product’s unique selling proposition
  • How to get buy-in from all stakeholders
  • Incorporating methods to engage customers for improved out-of-the gate sales performance and metrics

Marx is an active member of SEMA and is the past president of the Automotive Communications Council. He writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies, and his comprehensive experience in lead generation, direct mail, public relations, marketing and advertising can help you achieve breakthrough results.   

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

10 Search-Engine Tips That Will Increase Your Online Business Now

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Thursday, June 17, 2010; Presented by: Matt Bailey, SiteLogic Marketing

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

Search-engine expert Matt Bailey will offer webinar participants concrete methods for increasing website traffic. Baily, the founder and president of SiteLogic Online Marketing and author of the soon-to-be-released book Internet Marketing: An Hour a Day, will cover:

  • The critical on-page factors essential for rankings
  • Techniques that gain valuable links
  • Winning keywords that draw qualified traffic
  • How to make your analytics fun…and much more!
Drawing on over a decade of experience in the Internet marketing industry, Baily excels at combining promotion with programming to help companies create comprehensive strategies for improving their web presence and converting visits to sales. He is known for his entertaining speaking style and ability to make technical topics both understandable and practical.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Select and Prepare For a Web Designer

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Thursday, June 3, 2010; Presented by: Luanne Brown, President and CEO of eTool Developers

Your website is the face of your company for millions of Internet users, so design and functionality can make or break your web enterprise. A knowledgeable web designer can help lead customers to your site and make it easy for them to find your products. Learn how to choose the ideal team.

Industry expert Luanne Brown provides a roadmap that can guide you to the right designer through understanding the products and services available. The session focuses on selecting the right team to help build the ultimate website program for your company, emphasizing experience, budget and expertise in using aftermarket-critical ACES and PIES data.

Luanne Brown is president and CEO of eTool Developers, an Internet marketing company that provides website development, eCommerce and learning-centered online tools to the automotive aftermarket. Brown is a member of the SEMA Board of Directors and is an active member of the Light Truck Accessory Alliance, the Performance Warehouse Association and the Automotive Aftermarket Industry Association. She was honored with the 2007 Athena Award from the SEMA Businesswomen’s Network.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Gain Media Exposure

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Thursday, April 22, 2010; Presented by: John Stewart, Off-Road Industry Magazine; Steve Campbell, Campbell Media

The media receive hundreds of product releases and story ideas each month. Do yours see the light of day, or are they lost in the pile? Find out how to cut through the clutter and gain the attention that will get your news noticed! In an exclusive SEMA webinar entitled “How to Gain Media Exposure,” automotive publishing and web veterans will explain:

  • How to create a winning press release
  • How to generate exposure for your products
  • How to build a press kit
  • How to develop media contacts
  • How to organize and promote a press conference
  • How to generate and select project vehicle opportunities
  • Why you should treat all media as equals — even though some are more important than others

John Stewart and Steve Campbell have been members of the automotive media for more than three decades. They have edited top-flight publications such as 4-Wheel & Off-Road, Four Wheeler and Hot Rod, and they have overseen dozens of other titles in executive management positions at leading publishing houses, including Petersen Publishing Company, General Media, EMAP and Primedia. Stewart is currently editor-in-chief of Off-Road Industry magazine and provides web and print content for a variety of automotive entities. Campbell was editorial director for SEMA, and he remains a frequent contributor to SEMA News as well as consumer publications in all automotive segments.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG-1 Audio Layer 3 (MP3).

SEMA Members may get this content for free!

Regular Price:

$19.95

Search Engine Marketing 101

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Thursday, April 8, 2010; Presented by: Mandy Mathis, Automotive, The Americas, Google Inc.

As consumers increasingly turn to the web to search for products, pricing and convenient shipping solutions, successful companies must optimize not only their offerings but also their knowledge of Internet marketing techniques. Now SEMA has arranged for the undisputed champion of search engines to offer expert insight into geographic targeting and optimizing of Internet ads for the best possible performance. Google’s own staff will present “Search Engine Marketing 101,” providing participants with the web giant’s own list of best practices along with tips on how to reach the desired audience with the right message at the right time. Learn how to track your search-engine marketing efforts to ensure that your company is achieving the maximum return on investment.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV). 

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Profit with Google AdWords

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Thursday February 11, 2010; Presented by: Perry Marshall, Perry Marshall & Associates

Many online marketers are using pay-per-click (PPC) programs like Google AdWords because unlike other marketing programs, results are immediate and measureable. However, PPC is highly competitive and takes well selected keywords and targeted ad copy to actually catch the consumer’s attention without blowing your budget.

Choosing those keywords and building that ad is the topic of this SEMA webinar. “How to Profit from Google AdWords” offers unique advice about how to use this marketing tool to your best advantage and includes topics such as:
  • How to structure an ad campaign to produce real results
  • Free and low-cost tools that can help anyone plan and evaluate a campaign
  • How to measure results
  • The differences between broad match, phrase and exact match — and guidelines for their use
  • How to identify and use negative keywords
  • How to improve poorly performing words, groups or campaigns
  • How to see what your competitors are doing
  • How to hire the right people to provide advice and deliver competent help  

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

The Essentials of Online Marketing

About this product:

Thursday, January 14, 2010; Presented by: Bill Leake, CEO, Apogee Search

The Essentials of Online Marketing Webinar provided participants with must-know information about how to capture market share and increase sales.

As part of the management team at Power Computing, presenter Bill Leake built the first company to sell $1 million worth of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search-engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest-growing companies on the Inc. 500 list.

Leake shared details of successful Internet promotion such as:

  • The four basic types of online marketing
  • What you need to do before you spend money on online marketing
  • What you can do this month to move the ball forward
  • Common online marketing mistakes and pitfalls to avoid

SEMA Members may get this content for free!

Regular Price:

$19.95

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