Marketing Advertising PR Webinar

Google Series: Using Google Analytics

About this product:

Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 201

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Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 101

About this product:

Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Join Michael Kellly as he discusses email best practices. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail.

During this session Michael will discuss:

  • Developing your email goals and strategy
  • Tips on how to increase response rates and click-through-rates
  • Email design and functionality
  • How to reduce unsubscribe requests
  • Measuring email campaign performance

Attendees will also receive a complimentary copy of "The Email Marketing Cheat Sheet," a useful reference guide for future campaigns.

Download formats in this product: Windows Media Video (WMV), MPEG-2 Audio Layer III (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Online Video Production - Preparing to Shoot

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Thursday, May 12, 2011; Presented by: DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media)

POWERED BY THE SEMA BUSINESSWOMEN'S NETWORK (SBN)

Now more than ever online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?

The SEMA Education Institute (SEI) has assembled a panel of video production experts who will share their insight in this webinar as they discuss:

  • The growing importance of video
  • In-house production vs. 3rd party vendors
  • Equipment essentials
  • Video production software and platforms
  • Key resources and more!

With years of automotive video experience, this panel will provide an incredible learning opportunity.

Download formats in this product: Windows Media Video (WMV), MP3, Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

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Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

We’ll cover:

  • Google Local
  • Yahoo! Local
  • Citysearch.com
  • Bing
  • Sponsored Links
  • ROI Measurement
  • Much more…

Jennifer Brunacini has a diverse background in media and advertising. She works with regional and national businesses to develop effective online marketing services and search management strategies that drive sales.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

9 Killer Facebook Advertising Tips

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Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

Learn how you can master Facebook advertising. Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has not only successfully grown 100's of clients to online profitability, he has also grown Apogee from inception to national success, making the distinguished Inc. 500 list several times as one of the fastest growing companies in the United States.  Bill has also been a top rated trainer & educator at the SEMA annual convention.

During this session, Bill will discuss:

  • Developing your Facebook advertising strategy
  • Determining how to integrate your Facebook efforts with your overall marketing strategy
  • Understanding Facebook keywords
  • How to balance audience quality versus quantity
  • Tips on effective use of images
  • How to analyze conversion rates and ROI
  • Understanding how to budget for Facebook ads

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

10 Steps to Making Marketing & Sales Best Friends

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Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

The lack of credibility and the distrust between these two departments is legendary, yet absolutely unnecessary. The solution is rooted in defined process, accountability and education. Join Kevin Joyce, Practice Leader for Demand Generation at MarketSource, for a one-hour presentation on bridging the gap between sales and marketing.

In this webinar you’ll learn how to:

  • Drive more opportunities through fundamental lead management processes
  • Exceed revenue goals without increasing your marketing budget
  • Create a revenue generating, positive feedback loop
  • Drive accountability in marketing and sales for lead management
  • Boost lead quality for a quicker, higher value sale

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Social Media Trends for Business in 2011

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Thursday, February 3, 2011; Presented by: Tanaka, PostRelease and Hallie Janssen, Anvil Media

Social media is not a fad. It has changed the way businesses engage their customers and potential customers. It has become vital to build and protect your brand as well as generate leads and sales. One challenge is staying knowledgeable on vital and emerging trends.

With limited time and resources, where should your company invest? What could social media look like in tne next year? SEMA has teamed up with Tyler Tanaka, PostRelease and Hallie Janssen, Anvil Media, to examine social media trends for business. Tanaka, a 20-year automotive aftermarket veteran and enthusiast, has helped pioneer how many companies utilize social media in the industry. Janssen is a search engine and social media expert who has helped hundreds of clients develop and execute their online marketing campaigns.

During this session, the presenters will cover:

  • Communication: Explore the best ways to maximize your presence online in this new online era.
  • Content: Is “Still” King. Examine how you find, group, organize and share the best and most relevant content.
  • Gaming: 2010 was social gaming's breakthrough year and the companies that got involved early are reaping the consumer branding, engagement and sales benefits. What opportunities are available for your business and how can you maximize on the hottest trend in social media?
  • Commerce: Learn about new tools and tactics that will help you achieve a balanced mix of special promotions and conducting conversations about products and services.
  • Mobile: Learn how to integrate a mobile strategy into your social and online plans.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

5 Tips to Improve Your Website Now

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Thursday, September 30, 2010; Presented by: Craig Cervenka, PowerSports Network

Your website is the “online face” of your company. Customers and potential customers visit your site daily. Are they finding the information they need? How is your site performing and what can you do right now to make improvements?

Craig Cervenka brings over 20 years of automotive, information systems, publishing and power sports dealer online marketing systems experience. As one of the first members of PowerSports Network over 10 years ago, Craig serves dealers, distributors and OEMs by helping with online systems and best practices. Craig’s passion as an enthusiast coupled with his motorcycle and automotive retail experience gives him an intimate perspective of businesses’ requirements and challenges. He will also be a featured speaker at the Powersports Dealer Update Workshops taking place Nov. 1-2, during the SEMA Show in Las Vegas.

Join Cervenka as he reviews several webinar participants’ websites to do a snapshot composite analysis and identify what they’re doing right, as well as what can be improved. Additionally, he will share 5 things you can do now to improve your website performance.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Connect with Customers on Blogs: What You Need to Know

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Thursday, September 9, 2010; Presented by: Rick Calvert, BlogWorld Expo

Blogs have revolutionized commerce. Blogs – web logs – allow companies to directly address current customers while also developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective, generate “buzz” about your business, build brand loyalty and position the blogger as an expert in the field.

Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media, will present an intriguing new SEMA webinar titled “Connect with Customers on Blogs: What You Need to Know” on September 9. A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:
  • User-Generated Content
  • Commenting On Blogs
  • Reaching Out to Bloggers and Social Influencers
  • Starting Your Own Blog
  • Evolving Your Strategy As You Learn
  • Return on investment

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.99

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