Marketing

QR Code Marketing

These days, 21% of smartphone owners say they’ve scanned a QR code, with 2% saying they scan QR codes at least once a day.With the Right Demographic, a Potential Boon

Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR-code marketing. Most of us have come across a QR (quick reach) code in our travels. It’s that framed square of hieroglyphic-like symbols that we flip to in a magazine, which triggers our smartphones to reveal a company website when scanned. Or it’s on that advertisement we see at an airport or train station that, when scanned, conjures up an electronic coupon on our tablets that can be used at a coffee shop, often only steps away.

Marketing 101: Winning Project-Vehicle Builds

About this product:

Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

SEMA Members may get this content for free!

Regular Price:

$1.99

Marketing 101: Create a Wow Factor

About this product:

For nearly two decades, WTW founder and owner Diko Sulahian has wowed attendees at the annual SEMA Show, making his booth a must-see destination in the hugely popular Wheels & Accessories section. Perhaps best known for his high-end Giovanna Wheel line, Sulahian started virtually from scratch at his first Show. However, he quickly learned the ins and outs of successful booth promotion—skills that he’s eager to share with other SEMA members.

Sulahian has always had a knack for shows and events. Raised in Beirut, Lebanon, he got his start in business at age seven, assisting in his father’s tire enterprise. Immigrating to Southern California as a teenager, he soon realized that local swap meets offered little in the way of automotive parts, so he went to work filling the gap. His first booth featured mats, seat covers, wiper blades and related accessories.

SEMA Members may get this content for free!

Regular Price:

$1.99

Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.

E-mail Marketing

About this product:

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.

“We see evidence every day that e-mail is still a key means of communication,” said Takeshi Numoto, a vice president at Microsoft, which commissioned the Market Tools report. 

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Regular Price:

$1.99

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

About this product:

Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

We’ll cover:

  • Google Local
  • Yahoo! Local
  • Citysearch.com
  • Bing
  • Sponsored Links
  • ROI Measurement
  • Much more…

Jennifer Brunacini has a diverse background in media and advertising. She works with regional and national businesses to develop effective online marketing services and search management strategies that drive sales.

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

9 Killer Facebook Advertising Tips

About this product:

Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

Learn how you can master Facebook advertising. Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has not only successfully grown 100's of clients to online profitability, he has also grown Apogee from inception to national success, making the distinguished Inc. 500 list several times as one of the fastest growing companies in the United States.  Bill has also been a top rated trainer & educator at the SEMA annual convention.

During this session, Bill will discuss:

  • Developing your Facebook advertising strategy
  • Determining how to integrate your Facebook efforts with your overall marketing strategy
  • Understanding Facebook keywords
  • How to balance audience quality versus quantity
  • Tips on effective use of images
  • How to analyze conversion rates and ROI
  • Understanding how to budget for Facebook ads

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Caught Looking

About this product:

Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

This kind of data is critical to the web-analytics programs currently running on virtually all commercial websites of any consequence, which slice-and-dice visitor info to continually make websites more user friendly and more effective. The backlash will also make it more difficult for companies to advertise on other websites, as Do-Not-Track features on newer browsers make it impossible for advertisers to target ads based on an individual’s web use.

 

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Regular Price:

$1.99

A Few Tips on Social Media Customer Service

 
   

Because “social media” are such buzzwords these days, a lot of people think that these new channels somehow exist in a different dimension of the space-time continuum and that different rules and laws of physics apply. Yes, social media channels are immediate. Yes, social media channels are broadcast platforms for the hitherto voiceless. And, yes, everybody is doing it. But when it comes to customer service and building and protecting your business reputation, the same principles apply in social media as in all other channels of communication between you and your customers.

10 Steps to Making Marketing & Sales Best Friends

About this product:

Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

The lack of credibility and the distrust between these two departments is legendary, yet absolutely unnecessary. The solution is rooted in defined process, accountability and education. Join Kevin Joyce, Practice Leader for Demand Generation at MarketSource, for a one-hour presentation on bridging the gap between sales and marketing.

In this webinar you’ll learn how to:

  • Drive more opportunities through fundamental lead management processes
  • Exceed revenue goals without increasing your marketing budget
  • Create a revenue generating, positive feedback loop
  • Drive accountability in marketing and sales for lead management
  • Boost lead quality for a quicker, higher value sale

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

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