Market Study

Today’s Hot-Rod Market

Cars & Coffee–SEMA Edition will be open each morning of the 2013 SEMA Show from 8:00 a.m.–9:00 a.m.Legacy Stylings Meet New Technologies

The automotive aftermarket owes quite a bit to hot rodders. While, technically, the industry existed prior to the street scene of the ’50s, it was hot rodders who sparked the explosion of innovative performance and appearance products that now characterize the heart and soul of the automotive specialty-equipment market. They made tinkering with, modifying and personalizing cars cool, catapulting the industry into the $33-billion powerhouse it is today. And although the industry has since grown and broadened to encompass a dizzying array of products and trends in countless categories, hot rodding has hardly faded from the scene.

2012 SEMA Annual Market Report

About this product:

SEMA's Annual Market Report provides the industry with an overview of the state of specialty-equipment market. In 2011, the overall retail sales reached nearly $30 billion, marking the second year of growth.

The report includes:

- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$250.00

2011 SEMA Annual Market Report

About this product:

The 2011 SEMA Market Study will provide you an overview of where the specialty-equipment market stands at the end of 2010 and provide some historical comparisons to put those results in context.Throughout the report, the specialty-equipment market will be shown in two basic category designations:

Three Segments:  These are broad product categories: Appearance and Accessory Products; Racing and Performance Products; and Wheels, Tires, and Suspension.

Nine Niches:  These categories focus on the application and usage of the product; Truck, Off-Road, Racing, Compact Performance, Street Performance, Restyling, Restoration, Custom, and Other.

The information for this report is compiled from a variety of sources, including interviews with manufacturers, wholesalers, and retailers, consumer surveys, and government data.

SEMA Members may get this content for free!

Regular Price:

$149.95

Accessories Influence New-Car Sales

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence. 

SEMA Members may get this content for free!

Regular Price:

$1.99

2010 Annual Market Report

About this product:

The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry.  Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.

Lang Marketing Resources, Inc. was selected by SEMA to conduct the research and analyze the findings for the 2010 SEMA Market Study. Lang conducted telephone interviews, internet surveys and mailed questionnaires to manufacturers, WDs, retailers and consumers to collect the data.

In addition to the data and analysis provided by Lang Marketing Resources, the report includes data from Hedges and Company, Technometrica, and SEMA's show and research departments.

SEMA Members may get this content for free!

Regular Price:

$149.95

2009 SEMA Market Study

About this product:

In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments. 

SEMA Members may get this content for free!

Regular Price:

$149.95

Japanese Aftermarket: An Overview of the Regulatory Situation

About this product:

In Japan, there are “Safety Standards”to ensure the safety of vehicles and prevent environmental pollution. Vehicles that do not meet the “Safety Standards”set out under the Road Vehicles Act cannot be driven on public roads.

SEMA Members may get this content for free!

Regular Price:

$19.95

Pages

Subscribe to Market Study