Members of SEMA staff take a tour of Detroit-based ROUSH Performance Products.
New customers and orders from existing customers increased in 2008, according to a recent survey of SEMA members.
Using CAD tools to streamline manufacturing processes.
Not only do off-road enthusiasts prefer to take their hobby off the
beaten path, they also take a less-traveled course when making
SEMA regularly visits consumer car shows in order to keep abreast of
the latest trends in vehicle customization and attended Toyotafest to
pick the brains of consumers.
About this product:Record high gasoline prices were realized during the summer of 2008, with serious ramifications for commuters (especially those with long commutes and/or low mpg vehicles like pickup trucks and SUVs), automobile manufacturers, and the overall economy. The Automobile Club of Southern California and SEMA (Specialty Equipment Market Association) decided to try and help this situation by holding a competition show-casing automotive aftermarket products that could provide improved fuel efficiency (at least for motorists who don’t take advantage of the performance improvements – you leadfoots know who you are!). Thus was born the SEMA/ACSC MPG Challenge. The challenge was issued to SEMA member companies that manufacture aftermarket driveline parts. They were to supply parts for installation on a test vehicle, the Club’s AUTOMOTIVE RESEARCH CENTER (ARC) would perform the testing, and SEMA would announce the winners at their annual Show in Las Vegas November 3-8, 2008.
About this product:Adaptive cruise control (ACC) is an in-vehicle convenience feature designed to maintain a set speed and, when applicable, adjust the set speed to maintain a specified distance from a lead vehicle. When following another vehicle, the ACC system will automatically slow down or speed up in responses to changes in the lead vehicle’s speed. Adaptive Cruise Control systems are still relatively new technologies and are not widely available within the U.S. passenger vehicle fleet. One in eight Americans is 65 or older, and this proportion will continue to grow as the American population ages. It is possible that new technologies such as ACC can assist older drivers to drive more safely with less stress, thus extending their safe driving years.
Retailers and distributors have a more optimistic sales outlook for the next three months than manufacturers.
SEMA manufacturing members report that the portion of their products sold directly to consumers has grown compared to last year—from 24% in 2008 to 34% in 2009.
Consumers know they want or need a new vehicle soon, but
they do not have a strong feeling about what that new purchase will be.