Ready or not, electric cars are poised to take the automotive market by storm. The auto industry wants to have 1 million plug-ins on U.S. roads by 2015.
New SUV sales in 2008 were down 39% from 2007, but the sport-utility segment is still relevant to the specialty-equipmennt industry.
Specialty-equipment manufacturers are more optimistic about summer business than either retailers or distributors.
Vehicle Sales Rose in May, Reached 924,000
you cater to V8 enthusiasts, are you targeting the right markets?
May sales figures for light duty vehicles have been announced and
illustrate the effects of the manufacturer bankruptcies and possibly a
long term adjustment in brand market share.
The SEMA Industry Benchmarking Program analyzes sales trends at the manufacturer, retailer and WD levels.
In 2008, the restoration market held its ground and fended off economic troubles.
There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s.
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During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.