In an effort to better serve members, SEMA is assembling a task force to help identify ways to provide more value through its market research.
About this product:
In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.
SEMA’s monthly forecasting tool to determine consumer demand for
industry products has been rebranded SEMA Consumer Demand Index for
Performance Products and Accessories. Formerly called PADI, short for
Performance and Accessories Demand Index, the new name seeks to clarify
the intent and purpose of the program.
SEMA recently launched the Aftermarket Industry Program to provide SEMA members with financial data measure and track operational goals and financial performance.
About this product:
It wasn’t all that long ago that the OEMs were trumpeting the concept of mass customization. The idea sounds great, particularly to consumers. After all, under mass customization, all vehicle buyers could get exactly what they want because essentially each vehicle would be built to order.
The SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.
Consumer interest in the new Camaro, redesigned Mustang and Dodge Challenger indicate that buyers haven't given up on Detroit.
Readers wanted to know more about the distribution of compact car registrations throughout the United States. SEMA Research has followed up with additional insight.
Ready or not, electric cars are poised to take the automotive market by storm. The auto industry wants to have 1 million plug-ins on U.S. roads by 2015.
New SUV sales in 2008 were down 39% from 2007, but the sport-utility segment is still relevant to the specialty-equipmennt industry.