SEMA recently launched the Aftermarket Industry Program to provide SEMA members with financial data measure and track operational goals and financial performance.
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It wasn’t all that long ago that the OEMs were trumpeting the concept of mass customization. The idea sounds great, particularly to consumers. After all, under mass customization, all vehicle buyers could get exactly what they want because essentially each vehicle would be built to order.
The SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.
Ready or not, electric cars are poised to take the automotive market by storm. The auto industry wants to have 1 million plug-ins on U.S. roads by 2015.
New SUV sales in 2008 were down 39% from 2007, but the sport-utility segment is still relevant to the specialty-equipmennt industry.
Specialty-equipment manufacturers are more optimistic about summer business than either retailers or distributors.
Vehicle Sales Rose in May, Reached 924,000
Consumer interest in the new Camaro, redesigned Mustang and Dodge Challenger indicate that buyers haven't given up on Detroit.
Readers wanted to know more about the distribution of compact car registrations throughout the United States. SEMA Research has followed up with additional insight.
you cater to V8 enthusiasts, are you targeting the right markets?