Market Research

2009 SUV and CUV Report

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2009 SUV and CUV Report, SEMA Research CenterThe light truck market as a whole includes pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) vans and even commercial chassis. When referring to this market SEMA has traditionally limited the scope to pickup trucks, both midsize and fullsize. However, SUVs have been a popular choice for accessorization. Oftentimes these vehicles, such as Chevrolet Tahoes, Cadillac Escalades and Hummer H2s are classified in the urban market as a result of the particular styling choice of the vehicle. These vehicles can also fall into the restyling or off-road categories as well. Prior to recent months, during which all vehicle segments have experienced a decline, CUVs had been experiencing increased sales compared to the declining sales of pickup trucks and SUVs, due in large part to gas prices.

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$49.95

Restoration Market Update

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In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

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$1.99

Mass Customization = Restyling

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It wasn’t all that long ago that the OEMs were trumpeting the concept of mass customization. The idea sounds great, particularly to consumers. After all, under mass customization, all vehicle buyers could get exactly what they want because essentially each vehicle would be built to order.

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$1.99

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