Market Research

2010 Annual Market Report

About this product:

The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry.  Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.

Lang Marketing Resources, Inc. was selected by SEMA to conduct the research and analyze the findings for the 2010 SEMA Market Study. Lang conducted telephone interviews, internet surveys and mailed questionnaires to manufacturers, WDs, retailers and consumers to collect the data.

In addition to the data and analysis provided by Lang Marketing Resources, the report includes data from Hedges and Company, Technometrica, and SEMA's show and research departments.

SEMA Members may get this content for free!

Regular Price:

$149.95

Consumer Demand Index Up 85% From a Year Ago

SEMA’s Consumer Demand Index (CDI) experienced yet another increase in April,
going from 45 to 48. Representing a 7% increase, the CDI again matches
closely with the Consumer Confidence Index which experienced an 11%
increase from March to April. The April increase experienced by the CDI
follows the ten-point increase from the month before and marks an 85%
increase from April 2009. This could signal an indication that
consumers are willing to purchase more products in the next few
months—much needed good news for the specialty-equipment market.

2009 SEMA Market Study

About this product:

In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments. 

SEMA Members may get this content for free!

Regular Price:

$149.95

SEMA Research: Racing and Performance Grows as Overall Market Contracts

  SEMA News Racing & Performance
   

The racing and performance component of the specialty-equipment market is comprised of three market niches: street performance, racing and compact performance. Combined, these three niches represent 32% of the total retail sales of the specialty-equipment market.

In 2008, the overall market contracted to $31 billion from $38 billion in retail sales. But the racing and performance market experienced growth. In fact, total retail sales for the three niches combined grew 4%, from just under $10 billion to $10.3 billion.

Read the latest SEMA research on the market that is at the core of the specialty-equipment industry.

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