SEMA members tell us that market research is at the top of their list as a key member benefit. That’s understandable: With good research it’s possible to plan ahead, take advantage of growing trends and navigate thoroughly challenging times. With no research, or poorly conducted research, we’re all navigating without a compass.
The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas. While the light-truck market encompasses vans, crossovers, SUVs and some specially constructed vehicles, pickups make up the lion’s share of the market for SEMA members. The nation’s first and second top-selling vehicles are—and have been for years—the Ford F-Series and Chevrolet Silverado pickup lines.
About this product:
The 2011 SEMA Pickup Truck Report provides a comprehensive look at the market. It includes sales data and consumer purchase trends on 15 model pickups covering 2001–2011 model years and more than three dozen specialty- equipment accessories. The report also compares the midsize truck market to the fullsize truck market.
The report included data collected from a survey of pickup-truck owners, as well as vehicles sales data and specialty-equipment market numbers.
Equipment Market Association (SEMA), the authoritative source for research,
data, trends and market growth information for the specialty auto parts
industry, released the results of a new study entitled "Influence of
Accessories on New Vehicle Sales." Key findings are that accessories influence
more than 1 million new vehicle sales each year, help reinforce customer
satisfaction, and can substantially increase sales at the dealership
level. In addition, the study shows that accessorization can influence
new car shoppers to choose vehicle platforms that are accessory-friendly, even
influencing those who do not actually accessorize their vehicle.
About this product:
A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.
The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence.
About this product:The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry. Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.
Lang Marketing Resources, Inc. was selected by SEMA to conduct the research and analyze the findings for the 2010 SEMA Market Study. Lang conducted telephone interviews, internet surveys and mailed questionnaires to manufacturers, WDs, retailers and consumers to collect the data.
In addition to the data and analysis provided by Lang Marketing Resources, the report includes data from Hedges and Company, Technometrica, and SEMA's show and research departments.
The SEMA Financial Benchmarking Program was developed in order to
provide SEMA members with financial benchmarks they could use to help
measure and compare their business operations with others in the
industry. Industry-specific key performance indicators are reported
that can then be used by participants to improve or grow their
With overwhelming support from the SEMA Show Committee, last year’s
Enthusiast Opinion Leader Research Project will expand at the 2010 SEMA
SEMA’s Consumer Demand Index (CDI) experienced yet another increase in April,
going from 45 to 48. Representing a 7% increase, the CDI again matches
closely with the Consumer Confidence Index which experienced an 11%
increase from March to April. The April increase experienced by the CDI
follows the ten-point increase from the month before and marks an 85%
increase from April 2009. This could signal an indication that
consumers are willing to purchase more products in the next few
months—much needed good news for the specialty-equipment market.
Slightly more than 44% of manufacturers experienced growth in November last year, compared to the same period in 2008. Fewer distributors and retailers, however, said they experienced the same.