Market Research

Consumer Demand Index for Performance Products and Accessories (CDI) – September 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2013 report is based on 904 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index decreased from 41 to 28.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – August 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market researchThe SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The August 2013 report is based on 902 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index stayed the same at 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – July 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market researchThe SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The July 2013 report is based on 857 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 36 to 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

2013 SEMA Annual Market Report

About this product:

2013 SEMA Annual Market ReportSEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2012, the overall retail sales reached nearly $31 billion, marking the third year of growth.

The report includes:

- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

 

SEMA Members may get this content for free!

Regular Price:

$299.00

SEMA Consumer Segmentation Report

About this product:

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.

SEMA Members may get this content for free!

Regular Price:

$950.00

2011 SEMA Show Opinion Leader Program

About this product:

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends.  These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.

The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.

SEMA Members may get this content for free!

Regular Price:

$200.00

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