From manufacturers and distributors to jobbers and retailers, the automotive specialty-equipment industry is built around meeting consumers’ demands.
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The July 2013 report is based on 857 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 36 to 41.
About this product:
SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2012, the overall retail sales reached nearly $31 billion, marking the third year of growth.
The report includes:
- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends
On behalf of General Motors Vehicle Engineering, GM Fleet &
Commercial Operations, and GM Accessories, GM Upfitter Integration would
like to extend an invitation to you to apply to attend our Measuring
Sessions for the Next Generation Full-Size Light Duty Trucks at the
Warren Technical Center, Warren, Michigan.
The online retail market for automotive parts and accessories continues
to emerge as a tremendous growth opportunity for the aftermarket parts
About this product:
For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.
This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends. These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.
The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.
The 2011 SEMA Market Report is now available on the association’s website here. This annual report—free to SEMA members and $149.95 to non-members—provides an overview of the specialty-equipment industry through the end of 2010. It also includes five years’ worth of historical information that allows year-over-year comparisons of where the various segments and niches stood as the industry entered 2011.
SEMA members tell us that market research is at the top of their list as a key member benefit. That’s understandable: With good research it’s possible to plan ahead, take advantage of growing trends and navigate thoroughly challenging times. With no research, or poorly conducted research, we’re all navigating without a compass.
The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas. While the light-truck market encompasses vans, crossovers, SUVs and some specially constructed vehicles, pickups make up the lion’s share of the market for SEMA members. The nation’s first and second top-selling vehicles are—and have been for years—the Ford F-Series and Chevrolet Silverado pickup lines.