Market Research

Consumer Demand Index for Performance Products and Accessories (CDI) – October 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2013 report is based on 849 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 28 to 46.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – September 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2013 report is based on 904 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index decreased from 41 to 28.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – August 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market researchThe SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The August 2013 report is based on 902 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index stayed the same at 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – July 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market researchThe SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The July 2013 report is based on 857 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 36 to 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

2013 SEMA Annual Market Report

About this product:

2013 SEMA Annual Market ReportSEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2012, the overall retail sales reached nearly $31 billion, marking the third year of growth.

The report includes:

- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

 

SEMA Members may get this content for free!

Regular Price:

$299.00

Industry Trends: Who's Your Target Consumer?

About this product:

Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, for a webinar powered by the SEMA Businesswomen's Network (SBN) that will highlight the results of this recent study.

During this session you will learn about:

  • New SEMA consumer segments
  • Motivations for accessorization
  • How vehicle targets match consumer segments
  • Accessories and modifications desired by consumer segments
  • Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it wrong. Join Knapp to learn more about the consumers who buy accessories.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Pages

Subscribe to Market Research