Market Research

Business Cycles and Cash Flow in the Automotive Performance Parts and Accessories Industry

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A quick survey was administered to SEMA members in July of 2004, and the respondents were asked a series of questions to determine the effects of business cycles on cash flow and other aspects of business. About 82% of the 98 companies surveyed stated that they do experience peaks sales throughout the year. Over half of the companies surveyed have at least two peaks throughout the year. While it is no surprise that 63.3% of total companies surveyed reported summer as their peak sales season, retailers actually rate summer and spring equally in terms of when peak sales occur. Roughly 60% of all the companies surveyed claimed that the difference between “peaks” and “valleys” range anywhere from 0 – 30%.

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2008 Light Truck Report - Executive Summary

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2008 Compact Performance Market Update - Executive Summary

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Retail sales for the Compact Performance niche reached new heights during 2007, peaking at $6.688 billion for the year. This accounted for a 12.21% increase over 2006: the 10th consecutive year since SEMA began documenting the segment separately. Product segment changes continue to support the notion that these enthusiasts are seeking better handling, higher performing vehicles and related modifications as the market matures.

 

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2006 Quality Assurance Workbook

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2006 Quality Assurance Workbook - PDF

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2003 Tier One Supplier Study

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Market Research - 2003 Tier One Supplier Study - PDF

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2004 Customer Relationship Management Study

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2004 Customer Relationship Management Study - PDF

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2004 Youth Study

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The SEMA Youth Study concerns what a variety of data tells us about the Gen Y band and specialty equipment activity. Gen Y consumers born 1977-1995 represent a market influx of over 70 million consumers; Gen Y has a high minority population of 34% versus the 27% in the general population. Gen Y is an elusive consumer to market to; they communicate through and interact in many dimensions; but 93 percent utilize the Internet for vehicle searches when considering purchasing versus the 62 percent of general population; 1 in 3 Gen Y would consider purchasing a vehicle over the internet86 percent of men and 53 percent of Gen Y Lifestyles respondents have personalized or modified their vehicle, 11 percent of total Gen Y respondents which have spent over $10,000 to do so.

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2005 IAS Atlantic City Consumer Focus Group Report

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2005 IAS Atlantic City Consumer Focus Group Report - PDF

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2003 SEMA Show Onsite Market Research

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Market Research - 2003 SEMA Show Onsite Market Research - PDF

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2002 42 Volt Systems Overview

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