Market Research

Consumer Demand Index for Performance Products and Accessories (CDI) - May 2014

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The May 2014 based on 781 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 32.

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Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2014

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The April 2014 based on 822 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 47 to 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

SEMA Powersports: UTV Accessorization Report

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Did you know that 82% of UTV owners purchase accessories?

Did you know the average Accessorizer spends about $1,700 outfitting their UTV?

Do you know what the hottest UTV accessories are?

To learn more, download the report for FREE by clicking ADD TO CART.

The Powersports: UTV Accessorization report provides a detailed look at the fast-growing utility task vehicle (UTV or side-by-side) market.  The report examines how owners modify and accessorize their vehicles with specifics on their product selection, vehicle usage, and shopping habits.

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$0.00

SEMA UTV Accessorization Survey

Preview of a New Report on the Side-by-Side Accessory Marketplace

As with virtually every type of vehicle, regardless of its genesis, sport UTVs and competitions sprang up shortly after their introduction to the market. They are now commonplace at events such as the King of the Hammers in Johnson Valley, California.Spurred by the growth in the number of utility task vehicles (UTVs) over the last decade, SEMA recently released a new report examining the size, types of accessories and accessory purchasing processes involved in this burgeoning powersports segment.

UTVs, also known as side-by-sides, evolved as an offshoot of the all-terrain vehicle (ATV) market. The earliest models were spawned by the need for greater cargo capacity for those who used three- and four-wheel cycles for work tasks on farms, job sites, golf courses and other areas where off-road performance was required but a fullsize pickup was unnecessary or too cumbersome.

New Report Examines Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The March 2014 based on 787 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 57 to 47.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The February 2014 based on 848 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 54 to 57.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - January 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The January 2014 based on 838 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 44 to 54.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – December 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The December 2013 report is based on 824 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 32 to 44.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – November 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The November 2013 report is based on 854 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 46 to 32.

SEMA Members may get this content for free!

Regular Price:

$49.95

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