Market Research Reports

Shopping Habits: In-Store & Online

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Shopping Habits: In-Store & Online | SEMA Market Research Report

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.

The report includes:

  • Background on the overall size of the specialty-equipment market
  • Information on how much of our industry’s products are sold through in-store and online channels
  • How our consumers research new product ideas
  • How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
  • Key takeaways based on our findings

SEMA Members may get this content for free!

Regular Price:

$99.00

Specialty-Equipment Consumer Purchase Journey Report

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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

  • Information on the size and composition of our industry’s retail market
  • Profile of the different types of specialty-equipment consumers
  • Profile of where enthusiasts go for inspiration, research, and purchase
  • Three key purchase paths showing the touchpoints during shopping

SEMA Members may get this content for free!

Regular Price:

$100.00

U.S. Light Vehicle Fleet Snapshot

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U.S. Light Vehicle Fleet Snapshot | SEMA Market Research Report

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

The report includes:

  • An overview of what vehicles are currently on the road in the U.S.
  • Additional details on specific vehicle segments
  • Hypothetical case studies on how the data can be used
  • Examples of the data members can access using the SEMA Member VIO Program
  • Where to go for more information

This content is for SEMA Members only.

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