Management Webinar

Successful Negotiations: Understanding Competitive and Collaborative Tactics

About this product:

Thursday, October 7, 2010; Presented by: Dr. Frank Morgan

Negotiating is a critical business skill. Proficiency at negotiations can be developed by anyone for use in every type of sale, including products, ideas and even selling oneself for a better job, salary or benefits. Now you can learn the keys to successful negotiating in a revealing new SEMA webinar.

Frank Morgan, Ph.D. and president of Morgan Associates, is an expert at how to negotiate. He was the global director of executive development and leadership with global responsibility for talent management and leadership development for Dow Chemical Company and was professor of management and director of executive programs at the University of North Carolina at Chapel Hill. He has more than 20 years of business experience in human resources and line management and is currently a faculty member for Leadership 2.0 at the University of the Aftermarket, Northwood University.

This webinar is Powered by the SEMA Young Executives Network. Remember: SEMA webinar archive downloads are free to SEMA members and only $19.99 for non-members.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.99

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools

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Thursday, September 02, 2010; Presented by: Chuck Schwartz, Convexx and Shelly Purcell, Exhibitor Invites

Maximize Your SEMA Show ROI: Exhibitor Promotional Tools Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers PRIOR TO an event will have a more successful show. Don't just wait for buyers to find you. Connect with them now.

The SEMA Show has FREE tools and resources available to exhibiting companies to maximize exposure and connect with buyers. This session will highlight the following FREE exhibitor tools:

  • Exhibitor invitations (to buyers)
  • Listing in official online SEMA Show Directory and printed SEMA Show Directory and Pocket Guide
  • Display your product in the New Products Showcase
  • Distribution of your press releases/kits at the SEMA Show Media Center
  • Scheduled press conferences
  • And more...

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Powersports Dealer Training Preview

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Thursday, August 26, 2010; Presented by: Gart Sutton, Mike Brunken, Tony Gonzalez, Steve Dodds

Powersports dealers: Don’t miss the chance to receive unique high-level training from industry experts at the 2010 SEMA Show. Well-known powersports author and educator Gart Sutton, president of Gart Sutton & Associates Inc. (GSA), and his staff of highly skilled experts provide on-site dealer consulting and training services and develop training solutions for all of the major powersports manufacturers.

The webinar panelists will discuss the eight powersports dealer-specific education workshops to be conducted November 1-2 at the Renaissance Hotel in Las Vegas, including essential P&A, F&I, sales, service and dealership management topics. The workshops also include two industry keynote speaker lunches and an additional state-of-the-industry powersports panel discussion that dealers simply can’t afford to miss. The workshops are open to all powersports dealers.

Featured speakers for both the webinar and the workshops include 30-year powersports veteran Steve Jones, who develops training programs for many of the major OEMs and conducts in-dealership consulting and training; 20-group moderator, trainer and GSA on-site consultant Mike Brunken, who was one of the lead instructors of the Service Management Development Program; management development teacher Tony Gonzalez, who moderates the lion's share of 20 Clubs for GSA; and GSA trainer and on-site consultant Steve Dodds, who spent nearly 10 years working in F&I and has helped numerous multi-line and single-line dealers meet and exceed their goals. This webinar download is FREE.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$0.00

Boost Profitability With Proper Product Data

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Thursday, August 12, 2010; Presented by: Scott O’Toole, RPM Data Services

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure. Scott O’Toole, principal and founder of RPM Data Services, is a 28-year veteran of the performance and OEM industry. In his revealing new SEMA webinar entitled “Boost Profitability With Proper Product Data,” O’Toole will explain in easy-to-understand language how using the standardized product format (PIES) will help your company sell more parts.

Topics include:

  • Essential product information
  • Crucial quality and accuracy
  • Bad information that causes big problems
  • How to populate and share data
  • Benefits of using proper data
O’Toole is a well-known industry author and speaker, and his company is a leader in the field of product data solutions, concentrating on high-performance and racing aftermarket parts distribution.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Mentoring for Success: The System That Makes a Difference

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SEMA Businesswomen's Network (SBN) Thursday, July 15, 2010; Presented by: John Passante, Organizational Development Group, LLC

High-potential employees can become high-performance assets. All it takes is active support, encouragement and feedback — a process known as mentoring. Learn how to unlock the talents of your employees in a free SEMA webinar to be held on Thursday, July 15, at 10:00 a.m. Pacific time. “Mentoring for Success” will be presented by Dr. John Passante, president and CEO of Organizational Development Group LLC and president of Brenton Productions Inc. Dr. Passante espouses a system anchored in mutual trust, goal setting, motivation and focus combined with accelerated learning for life and career planning.

Successful organizations ensure that the professional development of their employees is foremost in their strategic planning. Mentoring provides support, understanding and the development of skills. It can unlock the employee’s own capacity for growth and fulfillment, providing inspiration, motivation and vitality. Use this new webinar to build better employees, better people and a better organization.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Fine Tuning Your China IPR Strategy: Know Before You Go

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Thursday, July 8, 2010; Presented by: Merritt Blakeslee, Blakeslee Law Firm and Wade Kawasaki, Exports International

Do you have a comprehensive strategy in place to protect your intellectual property rights (“IPR”)?  While most SEMA members have an HR strategy and marketing strategy, far fewer have as detailed a plan to protect their patents, trademarks, domain names, and copyrighted materials (like website content and product instructions) from infringement.  Join IPR guru Merritt R. Blakeslee of the Blakeslee Law Firm and Wade Kawasaki, President of Exports International and longtime SEMA member on July 8 to learn about best practices in protecting your intellectual property assets and insight into how SEMA members have helped to mitigate the risks of intellectual property theft. 

The webinar is designed especially for SEMA members preparing to head to China in September to explore the sales potential for their products in the world’s fastest growing market, although other SEMA members would benefit from participating as well.  Brand-aware [or brand-conscious] consumers in China are increasingly clamoring for SEMA member products, and a group of leading SEMA member companies is heading to China to participate in one-on-one pre-arranged meetings with Chinese distributors. 

This one-hour session will walk companies through a review of IPR protections that companies should take as they consider entering foreign markets, including, particularly, the Chinese market.  It will offer suggestions for protecting yourself during the distributor selection process.  Finally, it will discuss precautions that you should take once your products begin being sold in the Chinese market, including the protections available to you if you believe that your intellectual property rights are being violated in the Chinese market.  Like all property, intellectual property can be stolen or lost through inattention--so make sure to shore up your IPR strategy now to protect yourself from problems later!

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

Regular Price:

$19.95

Calculate the Value of Your Company: Value Realization Strategies

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Thursday, May 20, 2010; Presented by: Bob Kinsella, President, Kinsella Group; Karl Johnson, Jr., Senior Vice President Business Development, Kinsella Group

Do you really know what your business is worth? Do you know how to maximize the value of your business in a changing economic environment? Whether you plan to sell, strategically buy, or just want to understand your capitalization options, a new SEMA webinar entitled “Calculate the Value of Your Company: Value Realization Strategies” will teach you how to assess your company’s worth. Bob Kinsella and Karl Johnson of  Kinsella Group will provide an overview of automotive aftermarket trends and the ways in which value is measured, and then they’ll teach you how to attract capital investment for acquisitions, consolidation, recapitalization and more.

Bob Kinsella, Kinsella Group founder and president, has more than 30 years of experience in acquisitions, business sales, capital sourcing and turnaround management consulting. He has been a CEO for five different companies and has served on multiple boards of directors. Kinsella is an expert at mergers and acquisitions and has also developed an extensive network of clients and business opportunities in China.

Karl  Johnson., senior vice president of business development for Kinsella Group, has more than 30 years of experience in commercial and investment banking, executive management and small business ownership. He has an extensive background in the automotive, technology, consumer products, aerospace and general industrial sectors.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

Preparing Your Company to Finance Growth

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Thursday, May 6, 2010; Presented by: Louis Goodwin, Sr. Vice President, Wells Fargo Commercial Banking; Bob Staiger, CPA, CSPM, Swenson Corporation

Most experts agree that the economy is beginning to recover, and many businesses are poised to take advantage of growth opportunities through hiring, expansion or infrastructure investments. But the old saying is true: It takes money to make money. How will your company finance its growth and increase its market reach? Learn proven methods in SEMA’s May 6 webinar, “Preparing Your Company to Finance Growth,” which will include such timely topics as:

  • Can I expect lenders to provide financing?
  • What do lenders need and expect from today’s borrowers?
  • What financing sources are available, and how do they apply to me?
  • How can I use professionals to assist in positioning my company for growth?

This unique webinar will be presented exclusively to automotive specialty-equipment professionals by Louis Goodwin, senior vice president and regional manager for Wells Fargo’s Inland Empire Commercial Banking office in Southern California, and Bob Staiger, a principal in the Swenson Corporation of business financial strategists and CPAs.

Goodwin, a banker for 28 years, is responsible for credit risk management and directs the business of originating relationships and managing traditional and nontraditional banking products and services for Wells Fargo’s Inland Empire Commercial Banking office. Staiger oversees his firm's Measure of Excellence Program and Swenson University, which helps clients successfully grow and manage their businesses more effectively through adopting performance measurement and performance management techniques.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$19.95

Simulation Technologies to Speed the Aftermarket Product Development Process (Webinar)

About this product:

Thursday, March 25, 2010; Presented by: John Warniak, SEMA; Ed Browalski, ACEC; Santhosh Jogi, dSPACE; Tom Gillespie, Mechanical Simulation (CarSim)

Leading automakers and suppliers use simulations to accelerate the new-product development process — and so can your company!

“Simulation Technologies to Speed the Aftermarket Product Development Process” will teach you the tools, rapid prototyping techniques and systems engineering methods that the automakers use to develop new products and integrate mechanical and electronic vehicle systems. These proven methods can improve performance and time-to-profit for a huge variety of products.

John Waraniak, SEMA vice president for technology, moderated the panel discussion, which included Ed Browalski, president of Advanced Controls Engineering Consultants, Santhosh Jogi, engineering director of dSPACE, and Tom Gillespie, founder of Mechanical Simulation (CarSim).

Downloadable formats in this product: WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.95

Servicing the Next Generation of Tire Pressure Monitoring Systems

About this product:

Thursday, March 4, 2010; Presented by: Kevin Rohlwing, Senior Vice President of Training, Tire Industry Association

As increasing numbers of vehicles equipped with Tire-Pressure Monitoring Systems come on line, knowledge of proper servicing procedures for both direct and indirect systems is essential for tire installation, repair and maintenance professionals. Understanding when a relearn procedure is necessary, such as after a change in air pressure, a tire rotation or a tire/sensor replacement, is only the first step. Technicians must also understand relearn procedures for both import and domestic vehicles.

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, presented a summary of TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles. He also discussed the difference between a low-tire indicator and a malfunction indicator light as well as the fundamentals of aluminum clamp-in sensor service and maintenance.

A tire-industry veteran with more than 26 years of experience in the field, Rohlwing has trained more than 3,000 certified tire service professionals on the latest developments in the tire industry.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV). 

SEMA Members may get this content for free!

Regular Price:

$19.95

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